Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Oktopost

MAY 11, 2022

But from an external perspective, strategy matters more. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy.

CPO 145

CPO B2B Thought Leadership Transparency Brand Identity 145

Marketing Insider Group

JULY 21, 2020

so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy. Blame a few fuzzy data in a 2011 study. Marketers glommed onto it, plotting their future strategy on its gospel truth. Image courtesy of Visual Capitalist.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. However, by no means should all content marketers seek to emulate them.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ViewPoint

DECEMBER 20, 2011

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. B2B marketing and sales strategies and tactics. Social media strategies and ROI. Customer acquisition.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Well Crafted Blogs Content Marketing Paid search marketing Email marketing.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Martech

AUGUST 14, 2023

They stress the need for effective communication strategies to bridge gaps between specialized areas. A generalist understands various marketing disciplines, from content creation and search engine optimization (SEO) to social media management and data analysis. Dig deeper: Moneyball your marketing ops team Get MarTech! In your inbox.

Marketing & Strategy 91

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 91

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Will Content Strategy Save Marketing? And if Content Marketing is the answer. Have The Right Content. Help Your Buyers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Organizations Will Become Publishers.

Trends 124

Trends Fulfillment Social Media Keywords 124

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. Multilingual Web Page SEO Best Practices for Google.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Planning 268

Planning Content Work Management Paid Search Agency 268

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations.   Branding, reflected through strategy and content, will become representative of the experience buyers can expect. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Kapost

APRIL 15, 2016

So why are so many marketers still equating content marketing with writing? That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Video content has the potential to be an evergreen anchor.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Curation Content B2B Sales 120

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ To time lead-generation activities to attain the highest possible return on investment of resources.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Companies hire marketers to implement strategies that drive marketing value. Your job isn’t to say yes.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Creating quality content. Content has become the cornerstone of B2B marketing. It’s been reported that 91% of B2B marketers use content marketing. Content marketing is about quality, not quantity.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Amber Buhl. Director of Sales for @ klout. Angie Schottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

ANNUITAS

AUGUST 7, 2014

Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? It could be a few reasons, but most of all, it has to do with relevance of the content. But how can marketers ensure their content is consumed? What does it take to have a “home run piece” as Doug Kessler calls it?

Relevance 100

Relevance Content Trade Show Buyer Personas 100

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    In addition, I love the numerous amount of content available by some really great writers that shape your thinking or spur further thoughts.  Trend 7: 2011 will be The Year of the Buyer.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Marketing Insider Group

DECEMBER 19, 2014

He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. Kahneman and Tversky challenged the long-standing notion that people make economic decisions on a purely rational basis.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71