The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Industrial Marketing Today

OCTOBER 25, 2011

That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Content marketing helps industrial and manufacturing marketers manage their sales funnels from ToFU to MoFU. Content marketing must attract the right people, persuade them to take action and drive your industrial sales.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Among the contents: Developing a search strategy via the buying funnel. The number one priority of B2B marketers? Generate Leads: 46%. . Keyword Strategy.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73

Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library. « Must-See Content Marketing Examples From 2011. By Joe Pulizzi | Published: December 5, 2011. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

JULY 6, 2011

In fact, in 2011, a record 27 sequel films will be released. Good marketing content can do the same. Leverage the following 3 tips to Hollywood your content marketing : 1. This same approach should hold true in creating marketing content. Storytelling is by far the most underrated skill in business.”. Gary Vaynerchuck.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Industrial Marketing Today

OCTOBER 20, 2011

Some even consider it the original crowdsourcing platform for content. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. A community forum overcomes this challenge because new content is user generated. See chart).

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Marketing Insider Group

DECEMBER 1, 2010

When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. I especially was glad to see content programs listed under your insight-driven marketing comment. But strategy to achieve our business objectives!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Adobe Experience Cloud Blog

MARCH 28, 2011

If visitors are clicking to multiple pages on your site, we can often assume that they are more likely to have found information relevant to their search. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. Are they relevant?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Adobe Experience Cloud Blog

APRIL 1, 2011

We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

The ROI Guy

FEBRUARY 2, 2011

Research white papers and case studies that clearly demonstrate what changes could be made to drive improvements can help loosen the status quo. The pivot points for the content often includes: industry, size, geographic location, stage in buying cycle, role in buying cycle and pain points.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? It also helps you apportion resources you’ll need to develop content.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Contently

SEPTEMBER 21, 2017

But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy. In a book I co-wrote with Contently founder Shane Snow that’s being published this fall 1 , we write about Netflix’s foray into original programming. Content audits are the absolute cornerstone of content strategy.

Top of Funnel 138

Top of Funnel Marketing & Strategy Buyer's Journey Content 138

nDash

DECEMBER 7, 2020

We’re happy to jump on a call to recommend writers that are the best fit for your content strategy. . In addition to writing short fiction and poetry, I’m also an accomplished academic writer, and these skills serve me well in white papers and research projects. Jennifer Graham . Area of expertise: DIY projects.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Circle Studio

JULY 12, 2018

Financial services firms have a unique opportunity to create compelling, informative content using the massive amounts of industry data at their disposal. However, many firms don’t take advantage of their data to engage their audience with visual content marketing. eBooks and guides.

Service 87

Service Content Marketing B2B Thought Leadership Emarketing 87

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why? million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

DECEMBER 1, 2015

Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Followers value images, videos, and case studies as the most valued content from brands on social media. Social Content Stats and Facts. Say it with images. SocialTimes ).

Social Media 100

Social Media Stats Media Emarketing 100

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows.

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . Building brand awareness continues to be a major organizational goal for B2B content marketers.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . Millennials value educational content without heavy company or product mentions. Andy Crestodina. Sound familiar?

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Artificial intelligence will help marketers effectively deliver personalized content at the right time. MarketingProfs | Chief Content Officer. . . Quality content. Now, let's jump into the responses. . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40