Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Optimize Content to Obtain Google Featured Snippets. Update Old Content. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Contently

DECEMBER 11, 2017

As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. ” Create content for humans, not search engines. So, what now?

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Chris Koch

JANUARY 28, 2011

It’s relevant but still a step removed from the truly personal connection. Testing the popularity of content. In other words, you had two avenues of attention and traffic that both complemented and competed with one another, at least from a branding perspective. Owyang’s traffic dwarfs that of the company.

Personalization 100

Personalization Forrester Brand Identity Branding 100

seo.co

FEBRUARY 15, 2022

content calculated to maximize reader clicks, attention, and shares. Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

B2B Marketing Insights - WE

JUNE 8, 2022

You might be missing out on easy ways to optimize your content. Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. However, it is crucial to have useful, engaging, and easily-findable content in order for digital strategies to be successful.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. Companies use it to get in front of their potential buyers and attract a wealth of organic traffic, which takes up over half of the overall web traffic. Currently, the percentage of global mobile traffic is 58.33%.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

KoMarketing Associates

DECEMBER 14, 2017

As paid search and other marketing tactics are leading traffic to your mobile site, you need to be serious about evaluating your mobile site performance and prioritize mobile optimization in 2018. B2B marketers need to put more effort into targeting the right audience and providing customized content to win the niche market.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Moz

AUGUST 6, 2019

And you do not just need writers, you need exceptional SEO content writers. On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). adding relevant images, formatting, etc.).

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. And yet, organic traffic accounts for 53% of all website traffic.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2005-2011: Clicks & views. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. billion YouTube users worldwide. Global ad revenue is 19.77

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

flux.la

JUNE 27, 2020

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content. If you want to be successful in producing good and relevant content, you have to think out of the box and listen to your audience.

Examples 52

Examples Content Marketing Planning Content 52

EMagine B2B Blog

MARCH 21, 2019

Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Ideally, this would ensure that the automatically-generated ad looked highly relevant to the original query and increase click-through rates, all without any additional work on the advertiser’s part.

PPC 96

PPC SEO Ads Lead Scoring 96

Webbiquity

MARCH 12, 2012

Noting that “The perfect pitch is one that involves getting to know your target reporters and showing a genuine interest in helping them, rather than treating them as a means to an end,” the delightful Stacey Acevero of Vocus shares a helpful list of “do’s” (e.g.,

PR 100

PR Blogger Tips Best Practices 100

ClearVoice

JANUARY 26, 2021

at the University of Wisconsin puts it , “recommendation systems measure and manufacture audiences to provide targeted suggestions for popular cultural goods and exert a logistical power that shapes the way audiences discover, use and experience cultural content.”. What type of content should you produce? Quite the opposite.

Social Media 116

Social Media Paid Content Training Media 116

Tomorrow People

OCTOBER 24, 2012

Increasing web traffic. Providing relevant and killer content through blogging and tweets etc will spread your name far and wide and dramatically increase the level of traffic to your website. Provide compelling content. The hulking great corporations can’t react to feedback as quickly or nimbly as you can.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

Increasing web traffic. Providing relevant and killer content through blogging and tweets etc will spread your name far and wide and dramatically increase the level of traffic to your website. Provide compelling content. The hulking great corporations can’t react to feedback as quickly or nimbly as you can.

Social Media 120

Social Media SME Media Marketing Budget 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Contently

SEPTEMBER 9, 2016

At the core of Artsy’s strategy is original content. When I came on in 2011, there was practically no writing on the site, no words, mostly images,” Cashdan said. The early content focused on short introductory summaries about an artist’s career, influences, previous shows, and exhibits. “I’d

Content 60

Content Barriers Custom Publishing Amazon 60

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Digital Marketing World Forum

JANUARY 8, 2020

I started out with SEO and SEM, and was given a choice to learn more of the other aspects of digital marketing when I started working full-time in 2011. This piece of advice I got was given to me about a decade ago and it is still relevant today. Looking back, it has been 11 years since my first interaction with digital marketing.

Planning 62

Planning SEM Advertising Agencies Paid Search Agency 62

Writing on the Web

JUNE 12, 2013

The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In Also, make it easy for readers to share your content.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. of the content. ~ InboundWriter. ” Content Is King And The Corporate Website Is Dead.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. Source: Social Media Examiner ) Bonus tip: need ideas for all that content?

Social Media 28

Social Media Social Marketing Tips Media 28

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Pearl Digital Marketing

OCTOBER 13, 2019

This is where our definitive guide comes in, and we’ll give you all of the tools you need to get a steady flow of organic traffic and boost your page ranking below. This means that what was essential for SEO and page ranking a month ago may not be relevant now. Panda – 2011 brought about the Panda update.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Mailmunch

MARCH 4, 2021

Any business that wants to get more traffic, needs to start working on the quality of voice search results right now, not waiting for the full adoption of this technology. . The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011).

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. The Current MarTech Landscape (And What’s Relevant for A/E/C Firms). While there are thousands of tools available, not all of them are relevant for A/E/C marketers.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84