EMagine B2B Blog

MARCH 21, 2019

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth. What are Dynamic Search Ads? Setting up a dynamic search ad.

PPC 96

PPC SEO Ads Lead Scoring 96

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Mailmunch

MARCH 4, 2021

Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. Voice search allows you to find information on the Internet without using a keyboard. That is, if you want to stay on the top, you need to adapt your website to the peculiarities of voice search.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Biznology

FEBRUARY 20, 2018

A lot of what I have written over the last 9 years is still relatively relevant and salient almost a decade later: evergreen ! You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. Don’t Rely on Others to Keep Your Words Alive. People are Impressed by Writers and Writing.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Hubspot

APRIL 21, 2020

In the marketing world, the infamous free content debate seems to be everlasting. "If If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Benefits of Educating Prospects with Free Content. Free content builds trust.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Marketers need to deliver content that attracts buyers. This is what content marketing is.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. In other words, write for people, not for search engines.

Tactics 189

Tactics Cost SEO Lead Scoring 189

B2B Marketing Insights - WE

JUNE 8, 2022

You might be missing out on easy ways to optimize your content. These 7 tips will help you improve your SEO and reach the top of the search engines. Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. Make sure you have great content and structure.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. For us, it’s been a way to level-up content syndication and add another dimension to the concept of SEO. WordPress is my foundational platform for storytelling. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SocialPilot

FEBRUARY 5, 2024

The frequency of purchases made on Twitter through influencer content is also 40%. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. They create content around broader topics in their specific niche.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Contently

DECEMBER 11, 2017

At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. ” Create content for humans, not search engines.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ It’s an essential ingredient to a B2B marketing program.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 243

Social Media Media Word of Mouth Analysis 243

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Webbiquity

APRIL 5, 2012

While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. What are the most important local search directories? How can you take advantage of Google Places to increase your local search visibility? by AllBusiness. ** 5 STARS.

Tactics 100

Tactics SEO Tips Best Practices 100

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. “Building great content” is at the top of this list. Common B2B Link Building Questions. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

seo.co

FEBRUARY 15, 2022

content calculated to maximize reader clicks, attention, and shares. Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Chris Koch

JANUARY 28, 2011

Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection. Testing the popularity of content. What happens to that content when he leaves? I don’t think so.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Martech

AUGUST 14, 2023

Gaining hands-on experience across various mediums (including paid search, programmatic media, web analytics and SEO) is crucial, notes Brian Reilly, senior manager of digital marketing at medical technologies corporation Stryker. Jerry Bernhart, principal at Bernhart Associates Executive Search LLC, appreciates the merits of both paths.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 93

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

KoMarketing Associates

DECEMBER 14, 2017

As paid search and other marketing tactics are leading traffic to your mobile site, you need to be serious about evaluating your mobile site performance and prioritize mobile optimization in 2018. Also, paid search marketers need to carefully analyze the ROI from mobile and desktop campaigns and better allocate budget across devices.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2005-2011: Clicks & views. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. External factors : topical interests, how your competition is performing, relevancy to the current season.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

ATAK Interactive

MARCH 7, 2017

As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. In response, searches are becoming more geo-specific. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. Geographically Targeted Content.

Design 114

Design Business Display Advertising Funnels 114

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Conductor

JANUARY 4, 2022

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). And looking at SEO as being dead is really misunderstanding what search engines are and how they work. Top 3 reasons SEO is’t going anywhere in 2022.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Moz

AUGUST 6, 2019

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. And you do not just need writers, you need exceptional SEO content writers. adding relevant images, formatting, etc.). But hiring the best ones? But how do you find these exceptional wordsmiths?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

flux.la

JUNE 27, 2020

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content. If you want to be successful in producing good and relevant content, you have to think out of the box and listen to your audience.

Examples 52

Examples Content Marketing Planning Content 52

KoMarketing Associates

SEPTEMBER 12, 2016

Do they often share content, and if so, what kind? What’s more is people are 92% more likely to trust recommendations over brand content – even when those recommendations come from people they don’t know, AdWeek says. Are they discussing your product, similar products, or activities and interests relevant to your product?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120