B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011).

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

KoMarketing Associates

DECEMBER 6, 2016

content personalization, creating buyer personas)? First, anyone using LinkedIn ads should have a good understanding of their buyer personas. Between job title and skills, LinkedIn is an awesome channel to do really good persona-based targeting and offer persona-specific content. About Jordan Con.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority.

Planning 328

Planning Analytics Enterprise Management Work Management 328

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Developing buyer personas is a critical piece of this process.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Contently

DECEMBER 11, 2017

As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. ” Create content for humans, not search engines. So, what now?

SEO 157

SEO Lead Ranking Lead Scoring Thought Leadership 157

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. For content marketers, Facebook’s biggest value is as a paid distribution network. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

KoMarketing Associates

SEPTEMBER 12, 2016

Do they often share content, and if so, what kind? What’s more is people are 92% more likely to trust recommendations over brand content – even when those recommendations come from people they don’t know, AdWeek says. They Fit Your Buyer Persona. What is your buyer persona ? How well do they respond to mentions?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Zoominfo

APRIL 24, 2019

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Not only will keyword stuffing result in a ranking penalty, but it also diminishes the quality of your content. Content farming. Make sure what you have to offer is worth reading!

Tactics 189

Tactics Cost SEO Lead Ranking 189

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Optimize Content to Obtain Google Featured Snippets. Update Old Content. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

MLT Creative

JUNE 27, 2011

People use personas to identify themselves or groups where they maintain connections. Although these personas don't describe all my activities, they do touch on some of my affinities and proclivities, and thus some motivations that trigger my buying impulses. Security seniors. Pet lovers. Weekend jocks. Computer nerds.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Marketers often struggle to create magnetic content in the right formats and quantities.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. The streamer is making content for an audience to enjoy. Nowadays, live streaming platforms abound. But once upon a time, there was only one, and that was Twitch. Absolutely.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Hubspot

APRIL 18, 2012

That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Tony Zambito

MAY 18, 2011

  We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.    Obviously, content marketing comes to mind here. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Marketing and sales alignment will achieve the following outcomes: Agreement on target audience; demographics, buyer personas.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Marketing and sales alignment will achieve the following outcomes: Agreement on target audience; demographics, buyer personas.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Delivra

FEBRUARY 26, 2021

The difference here is the recreations made by Black people were done in jest intracommunally, and in genuine support of Smylie, while the white person was deliberately looking to capitalize off of Smylie’s persona for his own material gain. Will our usage of this viral content come from left field?

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Outbrain

SEPTEMBER 23, 2019

Creating a multi-channel marketing strategy is not as simple as just uploading content on any available platform; it has to be systematic. Therefore, note the following points about what makes a good multi-channel content marketing strategy: It sets specific goals: This is the obvious first step. million in 2011 to 148.86

Multi-Channel 38

Multi-Channel Advertising Channels Marketing & Strategy Marketing Strategy 38

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Optimize credible and valuable content – everywhere.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Optimize credible and valuable content – everywhere.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Canadian Marketing Association

APRIL 27, 2016

In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience. So you have buy-in from the boss and you’ve developed a buyer persona to help you guide the themes for your content marketing plan. Look for gold in email correspondence. Ask your best customer.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing & Strategy 48

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. The result is that prospects are more likely to engage with content and trust the brand as compared to when marketers just spray-paint it.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Marketing Insider Group

SEPTEMBER 7, 2011

They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. If we create insightful content and optimize it for SEO, then it will get shared…a lot.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Tony Zambito

FEBRUARY 11, 2011

Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    I was honored to have contributed and noted some concerns related to the proliferation of blogging and how to consistently offer high value content. 

Paper 100

Paper Trends B2B Marketing B2B 100

The Point

OCTOBER 26, 2010

Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Tony Zambito

JULY 24, 2011

  The pace in 2011 has noticeably quickened.  " Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

FEBRUARY 10, 2012

Several executives I interviewed in the last six months of 2011 are saying it best: “What we’ve learned is that buyer personas, building tools for sales, creating lots of content, and etc. Yes, we even did a buyer persona. They can best be characterized as only helpful today but not revealing.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100