Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

SnapApp

AUGUST 20, 2015

It depends how badly you want that content. Keep reading to find out how you can use interactive content to offer shorter lead forms, increasing your conversion rates while gathering all the prospect data your heart desires. . The Solution: Interactive Feedback. At this point, you may be second guessing your choice.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Ranking 48

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Amber Buhl. Director of Sales for @ klout. Angie Schottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! SnapApp interactive content can go anywhere your audience is: your blog, website, Facebook page, on a stand-along microsite, and more. We were thrilled to see clients creating so many amazing quizzes and sweepstakes. We couldn't help but look back and share our favorites from the year with you.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Chris Koch

JANUARY 28, 2011

Testing the popularity of content. One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Marketing Insider Group

AUGUST 22, 2015

Are you ready to begin the next level of digital content?”. There will be so many IP addresses … so many devices, sensors, things that you are wearing, things that you are interacting with that you won’t even sense it. ”. What will it be like when we can deliver content intelligently and dynamically on your product packaging.

Content 100

Content Internet Marketing Custom Publishing Storytelling 100

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. For us, it’s been a way to level-up content syndication and add another dimension to the concept of SEO. WordPress is my foundational platform for storytelling. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. So, if “premium content” isn’t garnering premium results, what is premium? Premium content is now in the eye of the beholder: the consumer.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Savanta

MARCH 27, 2011

Within the digital mix, the importance of Search is clear with two fifths (41%) expecting it to become significantly more important in 2011. Search is being used to drive interaction via the web rather than through more expensive, resource intensive channels. To build these there’s no substitute for personal interaction.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

MLT Creative

SEPTEMBER 30, 2011

It will be interactive, engaging, and hands-on. October 12-13, EM20 2011 Amsterdam: 2-day conference where you can learn how the world’s leading B2B and B2C Corporations use online marketing and social media to gain more exposure, to help you grow your business and engage customers and future prospects. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

It will be interactive, engaging, and hands-on. October 12-13, EM20 2011 Amsterdam: 2-day conference where you can learn how the world’s leading B2B and B2C Corporations use online marketing and social media to gain more exposure, to help you grow your business and engage customers and future prospects. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. Multilingual Web Page SEO Best Practices for Google.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Exo B2B

OCTOBER 10, 2023

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

The ROI Guy

MAY 10, 2011

Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. There is a significant amount of attention and investment being paid to the role content has in the B2B buying process.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Zoominfo

OCTOBER 31, 2018

Improve content quality. According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). Influencers, on the other hand, aren’t looking to make a sale through the interactions with their fan base.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

ClearVoice

JANUARY 26, 2021

at the University of Wisconsin puts it , “recommendation systems measure and manufacture audiences to provide targeted suggestions for popular cultural goods and exert a logistical power that shapes the way audiences discover, use and experience cultural content.”. What type of content should you produce? Quite the opposite.

Social Media 116

Social Media Paid Content Training Media 116

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET.

Content Marketing 100

Content Marketing Work Management Digg Content 100

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. Content Management System (CMS): A CMS empowers you to create and publish targeted content that aligns with the insights derived from intent data.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. MMS content is typically longer than SMS content (MMS can be up to 1600 characters versus 160 for SMS).

Mobile Marketing 115

Mobile Marketing Work Management Marketing Automation Services Marketing Management 115

flux.la

JUNE 27, 2020

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content. If you want to be successful in producing good and relevant content, you have to think out of the box and listen to your audience.

Examples 52

Examples Content Marketing Planning Content 52

Contently

JUNE 16, 2016

There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. ” Building on what you’ve got.

Advertising Agencies 60

Advertising Agencies Content Curation Differentiation 60

MLT Creative

DECEMBER 2, 2011

December 7, TAG’s Mastering the Wizardry of Content Distribution Atlanta, GA: How does all this content mysteriously appear on your TV, laptop tablet or phone? The real entertainment industry technology heroes have a great story to tell about the creation, the network and the delivery of the content.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. Video content can also make complicated subject matter more easily digestible. If you are looking spread awareness about your brand , Facebook content has the potential to go viral. Engagement.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

PR 100

PR Blogger Tips Best Practices 100

Customer Experience Matrix

JANUARY 4, 2012

interests) and sales stage from the Web contents they choose to view. This is a clever and largely unique approach, although Right-On Interactive does something broadly similar. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120