RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). Then they began to taper off and disappear.

Best Practices 100

Best Practices Social Media SEO Blogger 100

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. . Post on Google Buzz. So what’s next? Social media will become targetable. link on Twitter.

Social Media 100

Social Media Trends Social Marketing Media 100

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Planning 268

Planning Content Work Management Paid Search Agency 268

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. I still push my team today at Prophet to go beyond Googling factoids. In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. She is author of the e-book “Getting Started with Google Analytics: How to Set Up Google Analytics Correctly from the Beginning.” LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 91

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 91

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Marketers would be wise to create content that appeals to Asian and other markets in emerging nations.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

FEBRUARY 25, 2015

Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. That used to be case until 2011, and then their previous relationship lapsed. So for the last four years or so you cannot find tweets inside Google search results, at least not in real time. In Montana.)

Twitter 135

Twitter Google Marketing Analytics Tools Buzz 135

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”? Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Add this by: Using Google’s URL Builder Tool.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Add this by: Using Google’s URL Builder Tool.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Convince & Convert

JUNE 15, 2012

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. Today, Google is a victim of its own success.

Google 125

Google CAN-SPAM Content Transparency 125

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? Web Traffic Tracking Alternatives to Google Analytics by uber.la.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. This is probably my favorite post of the year. – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. 2% of fans return to a fan page and in some cases it’s more like.02%

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

seo.co

OCTOBER 5, 2021

Mobile devices such as iPhones, iPads and Android phones don’t support the Flash video framework, so Google ranks mobile sites with heavy Flash content lower than sites using Flash alternatives, such as HTML5 and its graphical Canvas library. Getting Higher Google Rankings With Better Mobile Websites.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

Contently

DECEMBER 11, 2017

As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. ” Create content for humans, not search engines.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

ClearVoice

OCTOBER 10, 2018

No matter how long you have been involved in the content marketing game, there is always more to learn. That’s why we publish Content Radar every week, with five top items of note for content people. Five things you need to know about Google+ shutting down. So, what is it that finally led to Google+’s demise?

Marketing AI 67

Marketing AI Google Mobile Advertising Internet Marketing 67

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. Multilingual Web Page SEO Best Practices for Google.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Tomorrow People

FEBRUARY 1, 2012

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Much of the basic functionality in Google+ mirrors what's found in Facebook.

Social Media 120

Social Media Google Media Social Networks 120

Contently

AUGUST 15, 2016

Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. Content marketing job listings have grown 350 percent since 2011. So, too, has investment in content marketing. Some, like Cisco, are hiring over 200 content marketers. How to secure and allocate your content budget.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Allison Mooney. allimooney. Ambal Balakrishnan. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies. MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Zoominfo

APRIL 24, 2019

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Not only will keyword stuffing result in a ranking penalty, but it also diminishes the quality of your content. Content farming. Article spinning. Our advice?

Tactics 189

Tactics Cost SEO Lead Scoring 189