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Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong.

Eloqua 120
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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. ” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. jeremyvictor. link] #B2B.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems. (To The deal is not particularly surprising.

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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.