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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137
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Marketing in the Age of Disruption

Marketing Insider Group

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. This digital transformation means customers have different relationships with brands.

Insiders

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81
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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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5 Benefits of Educating Prospects With Free Content

Hubspot

In the marketing world, the infamous free content debate seems to be everlasting. "If If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Benefits of Educating Prospects with Free Content. Free content builds trust.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

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How Do You Optimize Content For SEO – 7 Tips

B2B Marketing Insights - WE

You might be missing out on easy ways to optimize your content. Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. However, it is crucial to have useful, engaging, and easily-findable content in order for digital strategies to be successful.