Content and Social Media Marketing Predictions for 2011
Avitage
MARCH 7, 2012
I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).
Content Curation: The Oldest Media Activity
Digital B2B Marketing
MARCH 25, 2011
With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curated Sourcing Just as content is curated, sources are curated.
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New Research Finds the Curation vs Creation Sweet Spot
Convince & Convert
SEPTEMBER 7, 2011
This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.
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40 Awesome Marketing Tweets From 2011
Marketing Insider Group
DECEMBER 22, 2011
“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. ” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. jeremyvictor. link] #B2B.
IDG On Connecting the Dots Between Content and Sales
Avitage
MARCH 28, 2013
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.
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IDG On Connecting the Dots Between Content and Sales
Avitage
MARCH 28, 2013
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.
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The 2014 Content Marketing Imperative
Marketing Insider Group
DECEMBER 5, 2013
78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.
The 14 Best Content Planning and Research Tools
Webbiquity
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).
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13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer
ClearVoice
NOVEMBER 4, 2022
When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies. MarketingProfs.
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Sales Enablement Simplified
Engagio
OCTOBER 20, 2021
Vik joined Salesforce in 2011 and is currently looking after M&A GTM Integration. Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and much more! Contact Vik Mediratta. Episode summary.
33 Stats On The Future of Content Marketing
Marketing Insider Group
DECEMBER 18, 2013
The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.
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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown
ClickZ
JUNE 3, 2020
30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time.
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The Nifty 50 Top Women of Twitter for 2011
Webbiquity
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” Amber Buhl. Maria Popova.
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What vertical networks mean for the future of social media
Sprout Social
APRIL 18, 2022
Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.
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Five Takeaways from Advertising Week 2023
Digilant
NOVEMBER 8, 2023
Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. So, if “premium content” isn’t garnering premium results, what is premium? Premium content is now in the eye of the beholder: the consumer.
How Equinox Makes Money From Luxury Content
Contently
JUNE 16, 2016
There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. ” Building on what you’ve got.
When to Get on (and When to Get off) the Social Media Train
ClearVoice
JANUARY 26, 2021
Especially when it comes to habitual doomscrolling and our mindless voyeurism through social media, the clicks and swipes we make are increasingly preordained by algorithms designed specifically to curate the digital space around us. What type of content should you produce? Quite the opposite. Social media fatigue.
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The impact of Twitch on the creator economy
ConvertKit
OCTOBER 26, 2021
Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. It’s not a curated or edited video, they’re literally seeing it happen, including all the mistakes. The streamer is making content for an audience to enjoy. Absolutely.
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Content Rules: Insight and Originality Attracts Clients
Writing on the Web
APRIL 13, 2011
Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!
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What is Sales Without Social Media? w/ Mary Shea
EveryoneSocial
AUGUST 10, 2022
However you want to call it, salespeople engaging on social media has been formally recognized as a proven strategy since at least 2011. Equally true for marketing and recruiting as well, social engagement involves curating content that resonates with your communities. Your buyers, your competition, your coworker’s dog.
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Timing is everything in social media marketing
Biznology
AUGUST 21, 2018
Diversity in copy and content is preferred–though if you wait a couple weeks to re-seed, you should be OK. Dan Krueger puts it best: Instagram is a curated gallery. I retweet the same evergreen content every couple weeks. I retweet the same evergreen content every couple weeks. If you don’t know, ask someone!
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3 Video Content Marketing Trends to Watch, According to Experts
Content Standard
JANUARY 13, 2015
B2B marketer confidence in video content marketing increased more than 35 percent from 2010 to 2011, according to an eBook by Knowledge Vision. Since then, the industry has seen a plethora of companies, such as BuzzFeed, GE, Complex , and AOL, leveraging the burgeoning video content trend. Will it include summary-style content?
18 of the Best Content Marketing Strategy Guides of 2013
Webbiquity
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.
The ABC’s of Great Blogging: Be Original and Offer Insight
Writing on the Web
AUGUST 26, 2014
Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.
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100 Annual Content Marketing Retreat 2012
Ambal's Amusings
DECEMBER 14, 2011
Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?
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Industrial Blog Sites Revisited
Industrial Marketing Today
SEPTEMBER 6, 2011
39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. Content curation.
SEO Clickbait: Pros, Cons & How to Leverage Clickbait for SEO
seo.co
FEBRUARY 15, 2022
content calculated to maximize reader clicks, attention, and shares. Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks.
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Tech Talk with Maropost: Cloud-based unified marketing automation platform
ClickZ
OCTOBER 23, 2020
Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience. About Maropost. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter.
13 influential marketing technology leaders
ClickZ
FEBRUARY 21, 2020
Launched 2011, Stitch Fix is an ecommerce platform that mixes algorithms, data and personal styling expertise to send customers boxes of handpicked items that cater to individual fit, style and price preferences. Katrina Lake is the Founder and CEO of Stitch Fix. million customers return for a second “fix” within 90 days.
Interview with Andrea Learned
Onalytica B2B
NOVEMBER 14, 2017
Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. One day, I’m hoping to have helped build a curation of #music4climate information and insight, so stay tuned. .
Pinterest for Brands: Interview With Tina Pukonen, Pinterest Global Lead
ClearVoice
OCTOBER 5, 2020
Sometime around 2011, I stumbled across Pinterest. They were a startup back then and I was a digital media content editor where producing popular, image-driven photo galleries was one of my orders of the day. The content that helps people do these things is fundamentally different from other platforms.
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76 11 Content Curation and Collaboration Tools to Save You Time
Content Marketing Institute
JUNE 27, 2018
We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.
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3 Gaming Trends About to Take Over the Media World
Contently
SEPTEMBER 19, 2016
For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. In June 2011, Justin.tv Influencer marketing.
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8 Great Marketing Infographics To Inspire Your 2012 Objectives
Marketing Insider Group
JANUARY 5, 2012
So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. “ The Content Grid version 2 ” – by Eloqua. ” by Milena T.
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100 4 Ways the Twitter You Know is Changing Forever
Convince & Convert
MARCH 10, 2013
Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. Twitter as Curator and Editor. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.
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167 9 Internet Trends Charts You Need To See
Marketing Insider Group
JUNE 11, 2013
In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it.
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Why Content Curation Could be the Best Marketing Idea in 2011
Online Marketing Institute
JANUARY 5, 2011
b2bmarketing longtailseo
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40 The Biggest 2013 Digital Marketing Trend No One’s Talking About
Biznology
DECEMBER 20, 2012
People watched over 1 trillion videos in 2011 (or about 140 views for every man, woman, and child on the planet ). It should be easy to see what all these stats have in common: The web’s shift to visual content. Your customers increasingly expect you to include rich visual content as part of their experience online.
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80 12 Internet Trends You Need To Know From Mary Meeker
Marketing Insider Group
OCTOBER 27, 2011
She talks about how the value of undifferentiated content is approaching $0. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it. And here you can view Mary’s presentation in Slideshare: KPCB Internet Trends (2011).
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100 How Do You Like Your B2B Twitter Content? Artificially-Processed or Custom-Crafted?
MLT Creative
MARCH 1, 2012
You have things to sell, and limited time and resources to create social media content that is both human and helpful. At our agency we try to be as human and helpful as possible when creating content, but we do use automation tools. Do I engage with them and share their content with my network? So, how do you look?
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40 2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor
NetLine
OCTOBER 12, 2018
What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. This illustration is published by Scott Brinker of chiefmartec.com and is a curated from various sources to discover and categorize the players.
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These 7 Brands Take Personalized Marketing to a New Level
Hubspot
MAY 1, 2017
I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. The Takeaway. 3) Coca Cola.
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The Stories Behind 5 Social Networks That Never Caught On
Hubspot
FEBRUARY 23, 2017
This was the first social platform that allowed users to create and curate profiles and laid the groundwork for online networking. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.
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Federated Media Offers Ad Rights for WordPress Bloggers
readwrite
OCTOBER 19, 2011
The campaigns are content-driven, offering sponsored content curation, sponsored posts and semantic conversation targeting for ads. Independent publishers on WordPress represent the long tail of Web content. Federated Media recently acquired Lijit Networks to improve its targeting of ads to long-tail content.
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