Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

APRIL 5, 2012

Optimizing for local search has its own unique content and link-building considerations. Which SEO tools are most useful in supporting local SEO efforts? What are the most important local search directories? How can you take advantage of Google Places to increase your local search visibility?

Tactics 100

Tactics SEO Tips Best Practices 100

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. With a background in business and medical technology sales, Orrin Broberg understood the challenge well.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The Nifty 50 Top Women of Twitter for 2011 (May 3, 2011).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

MARCH 12, 2012

Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. There are a whole host of factors that impact the chance of a piece of content ranking for any given search term. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. As Synopsis reports : “The Internet, mobile, and the cloud are all enabling the rapid growth of data. In 2007, at the start of the mobile era, we generated 0.5 ZB of data worldwide. In the 9 years since data has increased more than 15x worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June.

Twitter 100

Twitter Social Media Google Social Marketing 100

Webbiquity

JUNE 28, 2012

And while we continue to discuss website effectiveness in terms of conversions – providing content that prospects find interesting enough to be willing to give up some of their own information in order to receive it – now that’s no longer enough. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. By Cheryl Burgess, originally published on the Blue Focus Marketing Blog.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. By Cheryl Burgess, originally published on the Blue Focus Marketing Blog.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

JANUARY 24, 2011

Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MAY 3, 2012

Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Guest post by University Alliance. In fact, by 2015 more U.S.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Webbiquity

AUGUST 26, 2014

Myspace’s user base decline resulted in a tremendous loss in valuation; in fact, News Corp sold substantially all of its Myspace ownership in May 2011 for a rumored 35 million dollars. They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

JANUARY 28, 2011

banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# This post outlines several considerations to keep in mind when using image ads on Google’s content network, as well as step-by-step instructions for setting up image ads.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

APRIL 16, 2012

Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. Major retailers and publishers were punished, particularly by Google, for a variety of link building and content-related guideline violations,” Jonah A. .” Do You Practice Safe Link Building?

Link Building 100

Link Building SEO Ad Building PageRank 100

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. Twitter Tools.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

APRIL 18, 2012

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. Videos, Images & Google! by Search Engine Land.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

NOVEMBER 14, 2011

And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started by MarketingSherpa Blog Adam T. How to keep up?

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

MARCH 1, 2012

Ted Ives extols the virtues of Bruce Clay’s SEOToolSet , which includes tools for working through the SEO process in six main areas: keyword strategy, linking strategy, architecture best practices, content optimization, traffic analysis and monetization (determining click value).

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? Top 10 Blog Directories 2011 by SEO Wizardry.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Or even remotely close?

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

APRIL 3, 2012

Paul Anthony passes along his collection of tips, tricks and reports to get at the wealth of data GA really collects, for example a drill down report which “shows what content draws people in, and from what sources and mediums. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 20, 2012

As always, this penultimate post highlighting the most valuable content of the past year is dedicated to interesting marketing and social media content that didn’t fit neatly into any other category. Are QR codes an intriguing technology that never lived up to the hype, or is widespread adoption still just around the corner?

Resources 100

Resources Paid Search Agency Best Practices Advertising Agencies 100

Webbiquity

DECEMBER 8, 2015

Also, what is the strategy behind the content that is being created and posted? Your small business can’t afford to waste time on ineffective social media content, so make sure whoever is responsible for your social accounts is educated and empowered to positively impact the company’s success. Focus on the Team.

Small Business Marketing 100

Small Business Marketing Work Management Optimization Marketing Management 100

Webbiquity

JANUARY 7, 2020

Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. The core element of SEO success is great content. As this 2012 post notes, the basis of producing interesting, shareable, actionable content is solid writing. Plus, it’s just cool.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50