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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Database management. Inside sales. Lead generation. B2B marketing and sales strategies and tactics.

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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives. The chart below shows how funds were allocated for 2011 among companies surveyed.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

“We’ve seen a problem now where, even though marketing is doing a great job of generating leads, sales still cannot handle the volume and they slip away,” explains Paul. Brandon revealed the outcomes of a breakthrough experiment that tested how higher cost/high quality lead data affected the cost per lead.

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Why Companies Buy Marketing Automation Software

The Point

lengthening sales cycles during a down economy and the desire to support sales reps who are reluctant to dedicate their valuable time to nurturing buyers throughout that process. converting more existing leads over time to new, qualified opportunities. which leads merit sales investment and which don’t.)

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar.

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Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. Online tracking of web visitors has taken on added importance for sales and marketing. Guest post by Lisa Cramer. About the Author.

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B2B MarTech Future: 8 Changes You Can’t Afford to Ignore

Rev

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. Lead scoring. Lead nurturing.