Marketing Insider Group

JULY 6, 2015

Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Companies will see a need to shift from solely a focus on selling processes to incorporating the sales experience into a framework of the overall buying experience. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Customer Experience Matrix

FEBRUARY 5, 2012

“Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. As you might expect, products for larger companies have more features available. (In

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

markempa

DECEMBER 29, 2011

Some of the leading companies today are really focusing on this idea of managing and bringing marketing sales together, in a more effective way, now that they’ve solved some of the tactical problems. ”. Learn more here: Teleprospecting that Drives Sales-Ready Leads and How One Company Slashed Their Cost Per Lead by More than Half.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.  Image via Wikipedia. What do I mean? 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Zoominfo

SEPTEMBER 10, 2020

The other quadrants include offer expansion, company transformation, and market expansion. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Are they a non-profit, a B2C company, another SaaS, etc? Size : How big is the company account you’re targeting?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Entertainment Network. Amy Nelson. AmyPioneerPress. Ardath Albee.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study. I wrote about this as a tactic way back in 2011 – read my post here.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Webbiquity

MARCH 21, 2019

Marketing today has become so advanced that artificial intelligence (AI) is already being used by many companies to improve their campaigns. Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Oktopost

SEPTEMBER 8, 2022

Ask questions about the data that focus on company objectives. Matt has a passion to produce confident and profitable marketers, who in turn, create profitable companies. Since 1998, Matt has presented at thousands of companies, conferences and workshops. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022. As Anita Lettink shows, that old saw is a bit of a myth.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. I t doesn’t take long to create and maintain a Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Companies with all kinds of new and unique business models are proposing different self-regulation best practices. Privacy is changing.

Privacy 48

Privacy Phishing Marketing Proposals Paid Search Agency 48

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. So there you have it – Emerging Marketing’s top B to B predictions for 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Martech

MAY 26, 2022

It’s never a good sign for a company when the Federal Trade Commission gets snarky. In court documents made public on Wednesday, the FTC and the Department of Justice said Twitter broke a 2011 agreement with regulators in which the company said it would not sell information collected to protect user privacy. Why we care.

Twitter 87

Twitter Advertisements Advertising Privacy 87

Webbiquity

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. The Information to Develop a Clear Strategy. A proper social media audit will provide all the information you need to develop a clear strategy and goals for the future. Is your company embracing video and live streaming ?

Social Media 243

Social Media Media Word of Mouth Analysis 243

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency. The email blast is dead.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. It’s easy to find information, and we expect this information to be accessible and meaningful. Companies hire marketers to implement strategies that drive marketing value. Your job isn’t to say yes.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Adobe Experience Cloud Blog

DECEMBER 22, 2010

by Phil Fernandez Last week, I discussed the intensifying business imperative for growth , especially as companies large and small continue to grapple with the continuing aftermath of the worst recession since the Great Depression. What’s required by companies today is a fundamental transformation of how they create, manage, and grow revenue.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Webbiquity

FEBRUARY 23, 2021

Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision. By 2011 at the start of the cloud era this had increased 4x to 2 ZB. ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. Atlanta, GA: This 2-day workshop will help your company achieve the return on social media investment you are looking for.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. 71% of customers expect companies to be able to communicate with them in real-time. Lauren Patrick, VP of Marketing at Curricula. Intent data. Mike Fleck, VP of Marketing at Cyren.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Webbiquity

APRIL 5, 2012

Optimizing Your Google Places Page by The Daily SEO Blog. Geoff Kenyon provides a helpful guide to making the most of a Google Places page, covering five key areas: creating a complete and consistent profile, optimizing keywords, defining your service area, encouraging reviews, and performing bulk uploads (e.g.,

Tactics 100

Tactics SEO Tips Best Practices 100

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

ClearVoice

NOVEMBER 4, 2022

We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. It is a nine-minute read with a lot of information on how even professionals get it wrong sometimes. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. However, the authors note that the methodology described in the book can be used for selecting any information technology.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. More companies would benefit from using them,” says Gynn. “Of

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Are they a non-profit, a B2C company, another SaaS, etc? Size : How big is the company account you’re targeting?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100