Webbiquity

DECEMBER 19, 2023

7: When to Use Photos Versus Illustrations on Your Business Website If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this helpful, example-packed guide from August 2021. Okay, maybe just a little further ado. Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing. The biggest challenge: producing truly engaging content.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. These forces are helping marketers to understand their impact on revenue. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Marketing Insider Group

JULY 6, 2015

Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world. million students from K-12.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Conductor

DECEMBER 12, 2019

I myself happy-cried; after all, as CEO, the company was my baby in many ways, and the people of Conductor were (and continue to be) my community. We were all completely committed to our mission: to enable companies to acquire customers using SEO and content, and ultimately change marketing for the better. People cheered.

Paid Search Agency 64

Paid Search Agency Companies Class Click Rate 64

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Zoominfo

JUNE 10, 2022

ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates. In light of the current applicant market, this decision will help with retention and hiring.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. Review these timestamps.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

markempa

DECEMBER 29, 2011

Some of the leading companies today are really focusing on this idea of managing and bringing marketing sales together, in a more effective way, now that they’ve solved some of the tactical problems. ”. Learn more here: Teleprospecting that Drives Sales-Ready Leads and How One Company Slashed Their Cost Per Lead by More than Half.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: . What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Top 6 SaaS companies to work for.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Customer Experience Matrix

FEBRUARY 5, 2012

“Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. As you might expect, products for larger companies have more features available. (In

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.  Image via Wikipedia. What do I mean? 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. One might imagine a technology company (marketing or otherwise) as a fully staffed operation selling a range of products. And why not? No wonder it’s a long tail. No wonder it’s a long tail.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. by majordojo. ** 5 STARS. ” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. .”

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study. I wrote about this as a tactic way back in 2011 – read my post here.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Zoominfo

SEPTEMBER 10, 2020

The other quadrants include offer expansion, company transformation, and market expansion. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Webbiquity

MARCH 21, 2019

Marketing today has become so advanced that artificial intelligence (AI) is already being used by many companies to improve their campaigns. Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Martech

MARCH 23, 2023

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Data quality will be even more important when our data are used to train company-specific AI models. Why it matters. Workflows and integrations.

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Automation 116

Televerde

APRIL 14, 2021

The Arizona company that helped Shafer shift careers while serving time is now setting up shop at Homestead Correctional Institution. Televerde, a Phoenix-based company that puts incarcerated women to work as sales, marketing and customer service representatives for corporate clients, is hiring inside the Homestead facility.

Paid Search Agency 52

Paid Search Agency Training Advertising Agencies Eye-Tracking 52

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! There is no question about AI’s ability to help marketing organizations be more efficient. The question of whether they are more effective remains to be seen.

Marketing Management 115

Marketing Management Marketing Budget Budget Programs Vendors 115

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. So there you have it – Emerging Marketing’s top B to B predictions for 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. Blame a few fuzzy data in a 2011 study. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022. This is true for life and one of my favorite things to do for marketing. As Anita Lettink shows, that old saw is a bit of a myth.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Tomorrow People

NOVEMBER 23, 2011

He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ). So if the internet does indeed offer so much scope for development why are so many companies still missing out? So what can British companies do to win more with SEO? Add a strategy.

SEO 120

SEO Paid Search Agency SEM Inbound Marketing 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. As companies scale, the role of social media changes. The problem? So, what’s going on here?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. How do you track if that activity helped meet your goals?

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Marketing automation helps eliminate marketing waste. which leads merit sales investment and which don’t.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Are they a non-profit, a B2C company, another SaaS, etc? Size : How big is the company account you’re targeting? Direct conversions 2.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Help us get the word out!

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144