Braze makes strong debut as public company
Martech
NOVEMBER 18, 2021
Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Following the jump, the company had a market value of over $8 billion. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. The approach seems to have been successful.
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