B2B Memes

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Content Marketing & Journalism: Theory vs. Practice

B2B Memes

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. The time is ripe, he nows argues, for companies to jump into true, investigative reporting. companies don’t have a culture that is open to journalism. A year later, he’s reversed course.

Practices 100
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The Yin and Yang of Content Economics

B2B Memes

Was hoping to eat in 2011.”. As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. There are a thousand voices competing for very small audiences.

Content 100