How to Use LinkedIn to Generate and Qualify B2B Leads
Adobe Experience Cloud Blog
JANUARY 18, 2012
As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. As of July 2011 , when the network had 119 million members worldwide: 58.5% were female.
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