KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Customer Experience Matrix

APRIL 4, 2014

I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. Email has come a long way.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

SocialPilot

FEBRUARY 5, 2024

More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing. Here, Twitter being the channel, the influencers are also picked based on the domain’s reach and engagements.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Contently

SEPTEMBER 19, 2016

In fact, over the past few years, you could track changes in media by following trends in gaming culture. Because excluding Vevo and YouTube Spotlight, which are channels curated by YouTube itself, seven of the site’s 15 most popular channels are related to gaming. In June 2011, Justin.tv

Trends 60

Trends Media Youtube Advertising Mediums 60

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. In 2011 , Mary updated her views on the above but also covered Content Marketing. 20 Billion Dollar Opportunity in Mobile Advertising.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Home is the first place that someone lands on when they open up YouTube and is one of the top traffic sources for most channels. In addition, your channel subscriptions show up here as well. Personalization : Your own watch history, channel views and topic interests. Do what works for you.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Importantly, you can track conversations that do not include @mentions or happen outside the official, owned channels of your brand.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Digilant

NOVEMBER 8, 2023

As advertisers work to connect with consumers across critical channels, he’s shared five key takeaways covering everything from platform improvements to redefining the value of this channel. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Let’s dive in. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

MLT Creative

NOVEMBER 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Navigate the Channel

JULY 26, 2023

As businesses strive to embrace environmentally conscious practices, understanding these evolving trends becomes essential for developing an effective green messaging strategy. Notably, the American Institute of Architects (AIA) recognized the significance of community-focused designs in the top ten green projects of 2011.

Trends 13

Trends Dwell Product Ad Building 13

Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. The challenges now center around three key trends: Turning vast quantities of data into actionable insights requires sophisticated technology and hard-to-find skillsets. Digital channels were obviously different back then. ZB of data worldwide. The Launch.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Tomorrow People

JANUARY 4, 2012

After all, you’ve managed without it in 2011. The latest marketing trends mean that no business can afford to overlook inbound marketing. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. But they would “never” repost anything without crediting the original author, either on the Highsnobiety website or its social media channels. “It Is there any such thing as a free meme?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ClickZ

OCTOBER 23, 2020

The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Maropost is a cloud-based marketing automation platform designed to maximize organizational revenue through multi-channel customer engagement. This is where Maropost comes into play.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

MLT Creative

APRIL 29, 2011

The changing nature of our industry propels us to stay on top of the latest trends. May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0 May 20-22 , SheCon’s 2011 New Media Expo Ft. Navy use social media.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

MAY 31, 2011

The changing nature of our industry propels us to stay on top of the latest trends. June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for June.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

The ROI Guy

MAY 10, 2011

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

ClickZ

FEBRUARY 4, 2020

That’s when technologies come into play, there are new platforms for user interaction (smartphones with push notifications, applications, and the works), new forms of brand communication (AR/VR), and new ways of accessing the target audience (assistants and speakers are a hot trend). Sure they do. And the pioneers will get all the loot.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

MLT Creative

JANUARY 31, 2011

The changing nature of our industry propels us to stay on top of the latest trends. February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

MLT Creative

MARCH 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 23-24, Social Pulse 2011. March 1-2, TFM&A.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Digilant

DECEMBER 19, 2018

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. A few months ago, Amazon caught up with this trend and announced unique user profiles for the Alexa devices. or receive a more tailored news report.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

MARCH 23, 2021

Of course, what strategies/channels marketing teams choose to invest in varies depending on individual company goals. These trends are predicted to continue into 2021 and beyond. For instance, while 73% of companies invested in website optimization in 2020, only 20% invested in machine learning and automation.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Trade Press Services

SEPTEMBER 25, 2023

When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. If a tool cannot address needs, connect the prospect with a representative who can help as soon as possible using their preferred communication channel. Chitwood said, “People don’t care how much you know until they know how much you care.”

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

MLT Creative

DECEMBER 2, 2011

The changing nature of our industry propels us to stay on top of the latest trends. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 2) Google Trends. Digital marketing data, statistics, insights, and trends tracked and collected by Google across industries, platforms and audiences.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). Which emerging trends do we need to keep an eye on? For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

PR 100

PR Stats Social Media Twitter 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Digital Marketer

MAY 13, 2021

We focus on spotting macro consumer and work trends and then applying the resulting insights to impact client performance, from go-to-market strategies to higher level marketing strategy. How do you change behaviors in your channels, your buyers, and your people?”. We are living in this age of technology and platforms and enablement.

Trust Marketing 52

Trust Marketing Marketing & Strategy Paid Search Agency Consulting 52

Marketing Insider Group

DECEMBER 22, 2014

I also predicted that HR would become the marketer of the employer brand which is a long term and slowly emerging trend that is hard to ignore. Marketing organizations will move away from silos based on channel or functional ownership. 2015’s Top Marketing Trends. 2015’s Top Marketing Trends.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100