Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Like What You Heard?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Zoominfo

APRIL 24, 2019

Rolled out in 2011, Panda “rewards high-quality websites and diminish[es] the presence of low-quality websites in Google’s organic search results” ( source ). This update emphasizes the aspects of a website that drive authority, like high-quality backlinks and mobile-friendly, long-form content over high-volume, low-cost content tactics.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Webbiquity

FEBRUARY 23, 2021

As Synopsis reports : “The Internet, mobile, and the cloud are all enabling the rapid growth of data. In 2007, at the start of the mobile era, we generated 0.5 By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Digital channels were obviously different back then. ZB of data worldwide. The Launch.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Marketing Insider Group

JULY 14, 2020

The Disruption Began with the Digital Channels and Devices. In just 17 years, LinkedIn has become a valuable channel for marketers. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Digital, social, and mobile technology would seem immature in most situations.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Adobe Experience Cloud Blog

AUGUST 30, 2011

Next, Ron Huddleston, VP, ISV & Channel Partners shared some great results from ISV and channel partners including: 97% in OEM Partners. It’s believed this growth will continue because of the Mobile AppExchange which will help partners drive more users, more engagement, and increased distribution. 51% in AAP Installs.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” CDPs collect first-party data across channels, from offline, email and mobile, to web visits and CTV. . “Lotame has worn a few different hats over the years. We initially came out as an ad network selling data and audiences. That was back in 2008.

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

SocialPilot

FEBRUARY 5, 2024

More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing. Here, Twitter being the channel, the influencers are also picked based on the domain’s reach and engagements.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 6, Realtime NY 11 A full-day immersion entirely about business on the mobile, social and realtime web. The changing nature of our industry propels us to stay on top of the latest trends. June 29: Half the U.S.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

ClickZ

OCTOBER 23, 2020

The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Maropost is a cloud-based marketing automation platform designed to maximize organizational revenue through multi-channel customer engagement. This is where Maropost comes into play.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

MLT Creative

JANUARY 31, 2011

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

MLT Creative

APRIL 29, 2011

May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. and mobile applications. May 20-22 , SheCon’s 2011 New Media Expo Ft. Navy use social media.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

ClickZ

FEBRUARY 4, 2020

Do brands want to use smart speakers and digital assistants as a new communication channel to reach the right audience? But it is not only about the prestigious award, rather than the new potential sales channel that Nike got (3,000 requests per second was the load on the system during the campaign). Sure they do.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Content Standard

DECEMBER 9, 2020

The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Crimson Marketing

JANUARY 27, 2015

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. In this Moneyball for Marketing podcast, he explains how: .

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Content4Demand

NOVEMBER 8, 2018

The real challenge is that buyers use so many different channels now that we need to be active in all of them. WeChat was founded by a Chinese investment company in 2011 and launched as a basic messaging and communication app. In fact, predictive analytics about B2B buyers are plentiful. appeared first on Content4Demand.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

MLT Creative

DECEMBER 2, 2011

December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Here's what's on tap for marketing industry events for December. If you wish, share your blessings with an unwrapped toy for our Toys 4 Tots bin!

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

markempa

FEBRUARY 6, 2012

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As

Mobile Marketing 120

Mobile Marketing B2B Marketing B2B Paid Search Agency 120

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

MAY 7, 2020

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. That trend incentivized the creation of more shareable, attention-grabbing content that could easily be spread across social media channels. Adjusting for mobile will be essential and present new opportunities. Google changed the game. Image Source.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Marketing Insider Group

JUNE 24, 2010

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. Re-purpose existing content for mobile downloads.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500. Let’s do it again!” See you next year!

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Marketing Insider Group

JULY 6, 2015

In 2011 Samsung “launched its Samsung Electronics Engineering Academy in South Africa, Kenya, and Nigeria as part of the company’s broader goal to develop 10,000 Electronics Engineers across the continent by 2015.” After completing the program, students have the opportunity to apply for an internship at Samsung or Samsung’s Channel partners.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 6, 2012

After some of the standard content on the rapid rise of mobile internet access, she included a slide covering a Nielsen study on what American kids want for Christmas. With the increased use of tablets and mobile phones by both kids and business people, I think the iPad and other tablets probably top the list for marketers too.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Banners Internet Marketing 100

Marketing Insider Group

JUNE 21, 2011

What is a bigger channel than the 1.7 The answer is Mobile. Our world now includes 5 Billion mobile subscribers! It has been far too long since I wrote about How To Get Started In Mobile Marketing and asked Are You Ready for Mobile Marketing in 2011? . So it is time to give Mobile it’s due.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous. And I agree with you.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous. And I agree with you.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. WeChat , the current bright star in the China social media market, was released by Tencent in 2011. It was initially developed as a mobile instant messaging app (like QQ); however, it has been grown far beyond a pure chatting tool within only five years.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Brandwatch Marketing

JANUARY 2, 2019

91% of retail brands use 2 or more social media channels. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 The internet has 4.2

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

The Effective Marketer

JUNE 14, 2011

According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. The report says email budgets will stay flat in 2011, but 4 3% of email marketers expect email effectiveness to increase over the next three years. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Marketing Insider Group

DECEMBER 22, 2014

Content and data are the important components flowing across the digital, social and mobile web. Marketing organizations will move away from silos based on channel or functional ownership. Banner ads (less video or mobile) will also start to decline. So content will become targeted and more personal!

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Marketing Insider Group

JUNE 5, 2012

presentation that showed in real numbers, the gap in advertising spend vs. consumer time spent on the 2 biggest digital channels, the internet and on mobile devices. However, the gap in mobile advertising is getting bigger. Imagine your site is completely mobile friendly. So maybe we are not dinosaurs after all!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Digilant

DECEMBER 19, 2018

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. As I mentioned previously, in 2011, when Siri was first released, it was rare that she accurately picked up what you were asking.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56