Remove channel interactive recency user-generated
article thumbnail

The Decline of Organic Facebook Reach & How to Adjust to the Algorithm

Hubspot

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. But in 2011, Facebook abandoned EdgeRank for a more complex algorithm that incorporates machine learning.