SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Chatbots will become a primary channel for lead and customer education. This is the year of "How can we get more excellent with our use of automation to enhance customer loyalty?". . . Kathryn Hawkins. Kent Lewis.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

chiefmartech

JANUARY 3, 2017

One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way). Modern marketers need to converge data and technology with impeccable storytelling to drive customer engagement — and do it every single time — to earn, not buy, loyalty.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. Buying journeys are complex, touchpoints are plentiful, and it's important to scale what works. The B2B buying experience is undergoing a massive transformation right now.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. Buying journeys are complex, touchpoints are plentiful, and it’s important to scale what works. In the end, we all have the same goal. Always data.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Martech

FEBRUARY 11, 2022

Today’s customers expect personalization in each interaction they have with brands. Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. The company launched its “Share a Coke” campaign back in 2011, which was aimed to reach millennials. Improved lead nurturing.

Work Management 121

Work Management Personalization Marketing Management Marketing AI 121

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52