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Content Marketing World 2011

Ambal's Amusings

It is called Content Marketing World 2011. Get Customers. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. Joe, is the co-author of Get Content. and one of the leading thought leaders behind the content marketing and social media movement.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that?

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Increasing the ability of sales to customize on the fly and have modular approaches to demonstrate expertise as well as map to buyer initiatives and buyer goals.

Trends 100
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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

markempa

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Nail down an ideal customer profile and a universal lead definition. Data goes bad very rapidly.

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Braze makes strong debut as public company

Martech

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels. Why we care.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

markempa

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).