ViewPoint

JANUARY 26, 2012

Let me go out on a limb and propose the top five media for your lead generation toolkit. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. There’s a lot of controversy out there on the subject.

B to B 120

B to B netFactor Media SEM 120

The ROI Guy

DECEMBER 6, 2011

The much-sought economic relief in 2011 never arrived, setting the stage for a budget constrained, frugal 2012. Advice: Discounts can be used to win business, and low-price providers will have an inherent advantage. Formal business cases are now a requirement for over 90% of purchases.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

OCTOBER 18, 2018

2011: eBook sales surpass printed books for the first time in history. If you’re writing a non-fiction book , a book proposal should suffice. In that case, you’d go straight to the press, so the manuscript would need to be complete.). They also review your queries and proposals. 2007: Print on-demand gains traction.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

The ROI Guy

JULY 15, 2015

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

JULY 5, 2011

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. growth) and now again in 2011. IT Services 793 3.1

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. This will help you in two ways.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

APRIL 8, 2013

Inbound agencies must be their own best case study -- but more on this in a later step.). In other words, be your own best case study. Acting as your own best case study will make the impact you''re promising seem attainable, and grounded in reality. Start with one proposal or one client who’s willing to experiment.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

FEBRUARY 2, 2011

According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Hubspot

MAY 29, 2015

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. This number is up from 35% in the spring of 2011.) The Will it Blend? For starters, mobile usage is at an all-time high.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Tools 40

Tools Paid Search Agency Buying Cycle Work Management 40

ClickZ

OCTOBER 29, 2019

Formed in 2011, AdTheorent is a machine learning-powered, targeted advertising provider. When Ad Council approached us with this opportunity, and we saw AdTheorent’s proposed capabilities, we knew it was something we wanted to explore.”. AdTheorent has rules around which types of campaigns are eligible for CPIV pricing.

Case Studies 56

Case Studies Case Study Studies Ad Exchange 56

Hubspot

FEBRUARY 12, 2021

In that case, they would have to use non-standard proprietary technologies, like Adobe Flash, which required users to install browser plugins. Think of how useful this would be if your website included stock prices, news feeds, Twitter feeds, and so on. Even then, some users wouldn’t be able to access that content or feature.

Tagging 94

Tagging Template Class RSS 94

ClearVoice

MAY 7, 2020

Executive summaries are the first page (or pages) of a business plan or proposal. The content is what’s most important so based on certain variables — including how long the plan is and what you need to say to present the most compelling case — you should let that dictate the length, not “a rule” per se.

Template 91

Template Examples Work Management Marketing Proposals 91

Hubspot

JUNE 13, 2014

So in 1888, they set two audacious goals: 1) Monopolize diamond prices. While they stockpiled diamonds and sold them strategically to control price, De Beers Chairman Sir Ernest Oppenheimer cultivated a network of wholesalers all over the world. They succeeded by creating De Beers Consolidated Mines, Ltd. 2) Stabilize the market. "The

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Ethics 28

Hubspot

JANUARY 30, 2013

A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite. It’s a tough world out there for marketers.

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Webbiquity

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. In this post, Peter VanRysdam helpfully outlines four free-to-reasonably-priced sources for legal music soundtracks.

Social Media 100

Social Media Paid Content Tactics Tips 100

SnapApp

DECEMBER 12, 2017

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

The ROI Guy

JUNE 29, 2011

These visual and aural formats are becoming a preferred form of content, especially early in the sales cycle to connect to executives, and later to help confirm the selection and business case. Understand the differences amongst different potential solutions and services. .

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? For those selling services, the road is tougher, and will require sensitivity to price, extreme value, and benefits of the services to far exceed the costs, as organizations will be looking to reduce services contracts overall for needed infrastructure investments.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Some of them actually bring good results.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. PandaDoc provides an all-in-one document workflow automation platform designed to help fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. PandaDoc provides an all-in-one document workflow automation platform designed to help fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52