The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

nDash

AUGUST 20, 2020

White papers. Case Studies. White Papers. White papers are in-depth reports on specific topics. White papers are particularly popular among B2B marketers who want to position their brand as an industry expert and need to appeal to an audience that values in-depth information.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Webbiquity

DECEMBER 1, 2015

Engaging current customers on social media is much more common that engaging prospects. And your prospective buyers—they are watching. Followers value images, videos, and case studies as the most valued content from brands on social media. They place the least value on white papers and ebooks. Think small.

Social Media 100

Social Media Stats Media Emarketing 100

SnapApp

APRIL 25, 2018

If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. Marketing, sales, and customer success teams have to evolve. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. Marketing, sales, and customer success teams have to evolve. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

DECEMBER 12, 2017

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. Understand the differences amongst different potential solutions and services. .

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. 40 Social Media B2B Infographics - Sales Intelligence View , December 10, 2010. - MI6 Marketing Agency , June 9, 2010. Loopfuse , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Here’s a take on how to optimize your martech to drive sales with data based analytics inside your salesforce.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

OCTOBER 18, 2011

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. Because what you had was you had this magical wishing well and you threw coins into the magical wishing well and leads and prospects and customers emerged magically somehow. Slides From Session. The Science of Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28