The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Hubspot

APRIL 18, 2012

That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. When executing your various marketing campaigns, you'll need to adapt the messaging of your content to fit the needs of your different buyer personas. How to Design Your Website for Your Buyer Personas.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

The ROI Guy

JULY 9, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Content can include videos, podcasts, blogs, social media posts, infographics, and images.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MARCH 11, 2014

I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. From your industry expertise and blog content, to your lead intel and analytics, your sales team values the competitive advantage that you provide. I’m a sales guy.

Top of Funnel 28

Top of Funnel Lead Scoring Lead Ranking Multi-Touch Attribution 28

Martech

FEBRUARY 11, 2022

It uses real-time data and insights to deliver highly relevant messages and offers. To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Personalized content recommendations. What is personalization? Data-driven strategies.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

Hubspot

SEPTEMBER 26, 2013

Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

seo.co

JANUARY 15, 2021

Success in content marketing depends on creating lots of content—and not just any content. You need good content, that people want to read/watch/listen to, and you need to keep things fresh enough that they keep coming back for more. 101 Content Marketing Ideas. Interactivity makes any content better.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Single Grain

JANUARY 30, 2023

TABLE OF CONTENTS: ↓ What Is ChatGPT? It is an excellent tool for companies, marketers and copywriters that need to create large amounts of compelling and persuasive text-based content – such as articles, email campaigns, ad headlines, video scripts, product descriptions or other marketing copy – quickly. Let’s begin!

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59