B2B Lead Generation: Are You Killing the Golden Goose?
ViewPoint
AUGUST 14, 2012
Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.
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