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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. It was the third time they had worked on such a request. HS: What’s the key problem you solve?

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

Some rely on their gut feelings, claiming that social media ‘just works’. This is the problem that we set out to solve in mid 2011. Campaign Based Publishing. Effective marketing teams organize their workload into controllable and measurable campaigns. Campaigns can run for product launches, webinars, conferences etc.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

Some rely on their gut feelings, claiming that social media ‘just works’. This is the problem that we set out to solve in mid 2011. Campaign Based Publishing. Effective marketing teams organize their workload into controllable and measurable campaigns. Campaigns can run for product launches, webinars, conferences etc.

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Partners For Growth: How Marketing and Finance Found Common Ground at Cloudera

Allocadia

“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” For a fairly young company – established in 2011 with initial backing from Yahoo! ” – Carey Rutigliano, Director, FP&A, Cloudera. A Win-win solution.

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Marketing Automation Catching On Fire

The Effective Marketer

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. Very helpful article. Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree. In most B2B campaigns, the objective is to find new potential customers. Creativity.