Industrial Marketing Today

MARCH 23, 2012

That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Source: 2011 GlobalSpec Economic Outlook Survey). Source: 2011 GlobalSpec Marketing Trends Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

OCTOBER 25, 2011

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart).

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

The ROI Guy

SEPTEMBER 7, 2011

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

Optimization 40

Optimization Peer-to-peer Terms and Conditions Buyer's Journey 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Industrial Marketing Today

OCTOBER 20, 2011

According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. See chart). Community forums are perfect for these kinds of conversations.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Augmented Reality For B2B Marketing in 2011?" But social media has opened up a channel. Other channels have not closed yet. Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Marketing Qualified Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

The bottom line is the B2B buyer cycle will always require thoughtful consideration because of the sophistication of the offerings. Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The bottom line is the B2B buyer cycle will always require thoughtful consideration because of the sophistication of the offerings. Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

FEBRUARY 2, 2011

CFO Control Drives Frugalnomics Further This centralization of power to financial chiefs has important implications for the way the buying cycle is managed, and how B2B sales and marketing groups must navigate these more complex waters.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. Most sales professionals will readily admit that buyers have taken control of the buying cycle, and are demanding a different more value-based sales approach.

Tools 40

Tools Paid Search Agency Buying Cycle Work Management 40

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . This may involve less automation for later stages in the funnel and more personal interaction. . . Not to mention all intelligent chat-bots and support tools which replicate human interactions. . . Kent Lewis.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

The ROI Guy

JUNE 29, 2011

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Hubspot

SEPTEMBER 30, 2011

This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Often buyers educate themselves, interact with users of your product, and compare solutions before they even take your calls. Personal, Peer-Level Interaction. Personal, Peer-Level Interaction. nur·ture /?n?rt??r/

Peer-to-peer 28

Peer-to-peer Effectiveness Work Management Marketing Management 28

Hubspot

SEPTEMBER 26, 2013

User data is captured based on past website interactions (think form field submissions and website activity). Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. And it’s still piping hot, so be careful. Okay, rhymes with “gene.” Social Media.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Tomorrow People

SEPTEMBER 19, 2012

Figures show that 61% of people are more likely to buy from a company that generates relevant content ; therefore you should have a content strategy in place that delivers value at each stage of a consumer's buying cycle , along with different calls to action that are more than just demands to buy.

Inbound Marketing 120

Inbound Marketing Advertising Agencies Lead Scoring Lead Ranking 120

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Webbiquity

FEBRUARY 14, 2011

Scott Frangos believes that content is no longer the “king&# in online marketing strategy, but rather is now more like the “queen&# with social media connection—your ability to share content and interact with readers—now playing the role of king. The 3 Reasons That Motivate B2B Buyers to Buy by The Marketing Melange.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. CIO Priorities for 2011 Indicate Continued Frugaln.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100