Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . . Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Kent Lewis.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

SEPTEMBER 26, 2013

User data is captured based on past website interactions (think form field submissions and website activity). As the goliath of the social networks, Facebook is a volatile sandbox of opportunity for any inbound marketer. Lead Nurturing. Lead nurturing is the artist that makes it all come together.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28