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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . . Kent Lewis.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

User data is captured based on past website interactions (think form field submissions and website activity). Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. Lead Nurturing. And it’s still piping hot, so be careful.