Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

ViewPoint

DECEMBER 20, 2011

Customer acquisition. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Companies will see a need to shift from solely a focus on selling processes to incorporating the sales experience into a framework of the overall buying experience. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. It is a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Stronger focus on global audiences.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. Hunters will go after new business while farmers will cultivate the customer base. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. However, this ignores the majority of potential customers. Only 5% of our market , is ready, willing and able to consider buying our product.

Efficiency 87

Efficiency Marketing Automation Services Lead Ranking Brand Identity 87

Customer Experience Matrix

JANUARY 4, 2012

LeadFormix will give Callidus another offering for its existing 900+ customers and access to 200 more companies now using LeadFormix. product configuration, pricing, quoting, and proposals management) 10/04/2011 In short, LeadFormix fits nicely with Callidus from strategic, financial and operational perspectives.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Tony Zambito

DECEMBER 19, 2010

.  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Everyday I provide support on the social web to customers.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. However, things are changing. CMOs and their teams.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. For many, it’s been a slow march to get customer loyalty to where it’s at now.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. They will spend 19.0%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Deconstructing the Four Stages of the Industrial Buy Cycle.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Customer Experience Matrix

JUNE 27, 2013

Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems. (To integrated marketing management marketing automation crm neolane customer experience management Web content management adobe'

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Self-service analytics.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Customer Experience Matrix

MAY 13, 2012

With $620 million in 2011 revenue and over $100 million operating cash flow, the company could certainly afford it. So it’s likely they’ll use Entiera’s technology to support sales of their core analytical products to current customers and perhaps to deliver them more cost-effectively to new customers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. Will it increase or harm alignment?

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    This supports recent observations I’ve had about buyers self-directing their buying cycles and it makes sense as they shift to this behavior the need for more information becomes essential.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Brandwatch Marketing

OCTOBER 25, 2023

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Nobody expects Manchester United fans to rush out and buy a Chevrolet purely because the brand appears on the players’ shirts, yet the car manufacturer pays $71.4

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Vision Edge Marketing

JANUARY 27, 2014

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. Why is this?

Word of Mouth 100

Word of Mouth Customer Satisfaction Loyalty Marketing Management 100

LeanData

APRIL 6, 2023

Your speed to lead — your lead response time — has never been more important than now, in this new era of B2B buying. New Buying Journeys Result in a Delayed Inbound Reduced inbound pipeline is just another proof point that B2B buying journeys have changed. You often get just one opportunity to make it right.

Features 52

Features Leads Lead Marketing Qualified Leads 52

Biznology

OCTOBER 19, 2011

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. Barnes and Noble recently acquired the customer list from Borders in the sale of assets last week at bankruptcy court.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. Barnes and Noble recently acquired the customer list from Borders in the sale of assets last week at bankruptcy court.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. Barnes and Noble recently acquired the customer list from Borders in the sale of assets last week at bankruptcy court.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Trade Press Services

SEPTEMBER 25, 2023

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. Buyers evaluate your company’s reputation , values, commitment to customer satisfaction and industry expertise.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Adobe Experience Cloud Blog

DECEMBER 22, 2010

I really cannot overemphasize the importance of this growing sea change in the buying dynamics of today’s marketplace. Since buying and selling are two sides of the same coin, it follows that there is also a growing sea change in the art and craft of marketing and selling. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Zoominfo

JULY 3, 2020

When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Location :Ask yourself where your customers are doing business, where they’re headquartered, and whether or not they have more than one location. We have a lot of options. So how do you narrow it down?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. One of our biggest customers is the largest global enterprise software company in the world. They buy from us because we’re the best at what we do.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. We were one of the first DMPs coming to market in 2011.” Have DMPs been around so long we just take them for granted (like “big data”)?

Work Management 91

Work Management Marketing Management Paid Search Agency Advertising Agencies 91

Content Standard

FEBRUARY 12, 2019

” John Bucher, mythologist and narrative strategist, believes “immersive storytelling and location-based experiences will draw customers to brands like never before” because people crave the experiential. By neglecting the ‘real world,’ you run the risk of neglecting potential customers.”

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88