ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. 5 Steps To A Better Business Plan.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Marketing Insider Group

SEPTEMBER 18, 2012

Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. View more lists from Nick Kellet.

Twitter 100

Twitter Paid Search Agency Social Media Social Marketing 100

Savanta

FEBRUARY 1, 2012

It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). The Chameleons.

Twitter 120

Twitter Brand Identity Branding B2B 120

Martech

AUGUST 29, 2023

followers) X/Twitter: @simoahava ( 24.7K before starting her own business. followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. What will change is that only those metrics that are used to make business decisions will be tracked. Roles will continue to segment. All others will fall by the wayside.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses, social media is likely lead generation-focused.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Zoominfo

JUNE 10, 2022

Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates. million settlement with 40 states and the District of Columbia in a lawsuit alleging false advertising about fuel economy and capacity for its pickup truck models from 2011-14.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses , social media is likely lead generation-focused.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. It was a sign that Twitter had finally gone mainstream and I was no longer one of the few “cool&# kids using the micro-blogging service. You cannot blindly promote yourslef on Twitter.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

ClickZ

JULY 3, 2019

Business ecosystems are nothing new. Moore pioneered the idea of a business ecosystem in the Harvard Business Review. Looking around today, you’ll see that business ecosystems exist all around us and come in a variety of shapes and sizes. What does today’s ABM business ecosystem look like? Back in 1993, James F.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn, Twitter. LinkedIn , Twitter. WordPress is my foundational platform for storytelling. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Convince & Convert

NOVEMBER 10, 2010

We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content,” said Dick Costolo , Twitter CEO. Costolo is reporting that Twitter’s initial promoted tweets are being clicked on 5 percent of the time. Early reports on Twitter’s ad model are glowing. “80%

PPC 117

PPC Advertising Agencies Twitter Advertisements 117

Hubspot

JULY 5, 2011

Who knew that 140-character messages could do such wonders for your business? Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting out, it may be tough to know where exactly to begin. Understand Twitter's role in social search.

Twitter 28

Twitter Business Ideal Customer Profiles PR 28

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Dainis Graveris presents 33 plugins to “power up and evolve comment form possibilities and security,” including Disqus, WP Ajax Edit Comments, Comment Rating and Twitter Avatars in Comments. to improve load times).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users.

Social Media 100

Social Media Blogger Business Media 100

Sprout Social

APRIL 18, 2022

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally. it’s a new year.

Verticals 101

Verticals Social Media Media Social Networks 101

Hubspot

JULY 5, 2011

I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks. From usage statistics to Twitter marketing tips , these new Twitter infographics are sure to stimulate the nerdy designer in you! The Who, Why, and How of Twitter" by The Next Web.

Twitter 28

Twitter Hubspot Statistics Social Media 28

Marketing Insider Group

NOVEMBER 10, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. The latter requires proficiency in Business Intelligence (BI), data, and analytics. Fred, what are your thoughts on this?

Planning 328

Planning Analytics Enterprise Management Work Management 328

Oktopost

MAY 11, 2022

Because let’s face it, we need to run a business around it. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Convince & Convert

DECEMBER 28, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. (Happy Holidays! This is #3. – Jay).

Twitter 137

Twitter Training Ideal Customer Profiles Communities 137

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. To learn a bit more about Snap as a business – which is what ultimately dictates a stock’s performance – I read through their S1 filing , the registration statement Snap, Inc.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. She’s created a high-growth business that benefits the environment while addressing poverty and injustice. Year founded: 2010, with the specific Tech Dump brand founded in 2011. Here is Amanda’s remarkable story.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Marketing Insider Group

OCTOBER 18, 2012

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. We are rapidly moving beyond the question of why we need to become a social business to how to become a social business. How do we become one?

Business 100

Business Lead Ranking Work Management Marketing Management 100

Digital B2B Marketing

OCTOBER 23, 2012

Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

JANUARY 31, 2012

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. This may seem like a small business or startup problem, but it can be seen in a wide range of organizations. Your Product or Service. Your Sales Organization.

Business 100

Business B2B Sales Paid Search Agency Startups 100

Webbiquity

MAY 5, 2020

With a background in business and medical technology sales, Orrin Broberg understood the challenge well. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. As Orrin explains, “My role initially was business development and sales. ” The Company.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Biznology

AUGUST 21, 2018

However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Twitter is a khakis-and- blue-button-down sort of place. Facebook is Business Professional, a step above Twitter. Either Business Formal or Bikini Casual.

Social Media 137

Social Media Social Marketing Media Twitter 137

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100