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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

To do this, ensure that you've properly set up the regions that your business serves. Assess your keywords. When you choose keywords for your PPC campaign, you should consider the search volume, match type, and negative keywords. Usually, the keywords you're targeting should have high search volume.

PPC 99
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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.".

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5 Benefits of Educating Prospects With Free Content

Hubspot

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Not only do they have first-hand experience with your brand, but consumers trust each other more than they trust businesses. Free content drives traffic.

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2011 Revenue Goals: How Much Traffic Do You Need to Succeed?

Hubspot

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. Full disclosure, what I’m discussing is my boyfriend’s business as he embarks on his own inbound marketing journey.

Traffic 28
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The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

Hubspot

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016.

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When Did Programmatic Advertising Start: A History Lesson

Rev

It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money. This means that within the 25ish years since the birth of banner ads, the ad business has become a desolate wasteland where good content is hidden and money is lost.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. Source: The Next Web ). Of course you do.