RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). Then they began to taper off and disappear.

Best Practices 100

Best Practices Social Media SEO Blogger 100

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. Help Your Buyers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. What will change is that only those metrics that are used to make business decisions will be tracked. Roles will continue to segment. All others will fall by the wayside.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. (I'm stalling here because I really hate doing this.)

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Google Fellow Amit Singhal explained back in 2011 that Google likes fresh content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. This helps you understand your target audiences better, create account lists for ABM, and see other green field accounts identified for you.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

markempa

SEPTEMBER 16, 2011

Together, we’ll continue the conversation we began in our last webinar as we reveal what has helped ourselves, our clients and businesses that have submitted their experiences to MarketingSherpa and MarketingExperiments , the primary research organizations of MECLABS. Missed the first webinar?

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. Review these timestamps.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Jennifer Aaker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. That number will only rise as they turn online to do business.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.  Trend 7: 2011 will be The Year of the Buyer.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

ClickZ

JULY 3, 2019

Business ecosystems are nothing new. Moore pioneered the idea of a business ecosystem in the Harvard Business Review. Looking around today, you’ll see that business ecosystems exist all around us and come in a variety of shapes and sizes. What does today’s ABM business ecosystem look like? Back in 1993, James F.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Zoominfo

JUNE 10, 2022

ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates. In light of the current applicant market, this decision will help with retention and hiring.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

markempa

DECEMBER 29, 2011

We had to provide value to our prospects, who have never heard of us before, and position ourselves as a company that understands their marketplace and their business issues – a partner as well as an expert.” To prove it, Sergio shared five steps that helped an email marketer pull in 70% more leads and doubled revenue in one year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. So building semantically optimized copy will help Google pick and feature the right image. as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Customer Experience Matrix

FEBRUARY 5, 2012

Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. Cross-Campaign Coordination: This encompasses several features to help coordinate customer treatments across campaigns.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. .” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. Web Traffic Tracking Alternatives to Google Analytics by uber.la.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

SalesIntel

AUGUST 7, 2023

With the help of a voice assistant, people can gain even more control over their electronic devices. Although it was introduced back in 2011, this feature was initially experimental. For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. billion in 2024.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Writing on the Web

OCTOBER 30, 2013

Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? ” I still do; I immediately locate the “strategic humor” in Harvard Business Review. I love video.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Martech

MAY 3, 2022

The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. But there is consolidation. No wonder it’s a long tail. A treasure map.

Marketing Management 106

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 106

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users.

Social Media 100

Social Media Blogger Business Media 100

Martech

MARCH 23, 2023

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. If generative AI can help coders correct code, it’s just a matter of time before it can help extend an open API beyond a native Integration.

Marketing Automation Services 110

Marketing Automation Services Marketing AI Marketing Automation Automation 110

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. And, how soon will they really be adopted by business. What do you foresee coming?

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Televerde

JANUARY 14, 2020

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. What’s also changed is people’s perception of business. Business as a Force for Good.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Tomorrow People

JANUARY 5, 2012

Inbound marketing is what we do to grow businesses - giving you more leads and customers in less time and at less cost. Our inbound marketing approach has helped companies see results such as a predicted additional £80,000 of additional revenue in Year One alone and allows you to: Increase your leads and revenue with proven approaches.

Business 120

Business Inbound Marketing Communities Cost 120

Smashmouth Marketing

JUNE 1, 2022

Enough business. I bumped into Mike while walking through the Sales Force Automation conference in Boston, I turned a corner and almost walked into him – I hadn’t seen him for years but we reconnected and ended up doing business together at his company, CIC. 2011 Acquired Target 250 in London to enter the EMEA market.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. With the sheer variety of marketing technologies available, you might experience difficulty when deciding which ones are the best for your business, budget, and overall requirements. Creating quality content.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Existing tools will be difficult to defend without hard evidence of business impact or ROI. There is no question about AI’s ability to help marketing organizations be more efficient.

Marketing Management 110

Marketing Management Marketing Budget Budget Programs Vendors 110

Tomorrow People

NOVEMBER 23, 2011

What are Britain’s businesses missing when it comes to SEO? After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year ( Source: UK SEM Benchmark Report 2011 ). The London Vice President of Google recently made a big claim. So what can British companies do to win more with SEO?

SEO 120

SEO Paid Search Agency SEM Inbound Marketing 120

Marketing Insider Group

AUGUST 20, 2013

And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Thanks for your help! billion in 2011 to 6.3 Strategy future of business' The world has changed.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Oktopost

MAY 11, 2022

Because let’s face it, we need to run a business around it. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144