Hubspot

JUNE 10, 2011

Only time will tell whether this was the right move for Steve, but he still admits that while the move to Tumblr and adoption of the scorched earth policy might make sense for thought leaders' personal brands, it might not be the best strategy for businesses. Why Deleting Blog Posts Is Stupid for Businesses. Here's why.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

JUNE 8, 2011

This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Educate Bloggers on the Why & How.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Keyword Specific Anchor Text is Key. Runtime: 12:46.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Use Pay-Per-Click advertisements like you use the Eagle - to wipe out your search engine competition on a per-keyword basis. Free Download: Better Business Blogging in 2011.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

FEBRUARY 17, 2011

Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Blogging Is Not an Overnight Process. Leverage Guest Blogging Opportunities.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

JANUARY 26, 2011

A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

JANUARY 10, 2011

On platforms battling spam and narcissistic one-sided dialogues, the true social value lies with businesses and individuals that communicate in meaningful ways. Would you take a sign for your business and put it in the front yard of someone you don’t know? No, a credible business wouldn’t do that.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Industrial Marketing Today

JUNE 4, 2011

A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

JULY 18, 2012

Why We're Sold on Link Bait at HubSpot. At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. HubSpot's Link Bait Analysis. Thus, it helps you grow the top of your funnel, expanding your reach and attracting new blog readers.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Unfortunately, this happens, even to the most prolific business bloggers. Blogging is hard work. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

FEBRUARY 18, 2011

It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. Bing and Yahoo Change Policy to Allow Trademark Keywords - Check out some important changes to advertising in Bing or Yahoo search from Marketing Pilgrim.

Advertising Agencies 28

Advertising Agencies Public Relations Paid Search Agency Blogger 28