Chris Koch

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2011: The year of personal brands

Chris Koch

But Owyang didn’t just post on his own blog; he also posted on a Forrester blog that was created around his business line. For example, Owyang’s replacement, Augie Ray, has his own personal blog, but his posts also appear on a group blog targeted at the business line he serves, “Interactive Marketing.”

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15 things marketers should stop doing and thinking in 2011

Chris Koch

I’ve formed a handful of excellent business relationships on Twitter this year—we know each other on sight and (gasp) we’ve even spoken to one another. The ultimate risk in business is that your customers stop buying from you because they don’t trust you. What things do you wish we would stop doing and saying in 2011?

Planning 100
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How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

However, our early-2011 survey of more than 1,300 employers across industries, geographies, and employer sizes, as well as other proprietary research, found that reform will provoke a much greater response.”. Maybe if we had all gone to the upper two percent of business grad schools like the folks at McKinsey we would have known better.