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8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. Click here to cancel reply.

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9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

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What Your Buyers Think About You (And What You Can Do About It)

Trade Press Services

When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. It’s important to establish trust, build confidence and connect on a personal, authentic level, even when using automated tools. While technology can provide 24/7 support for certain issues, buyers still desire a human touch.

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78 Customer Engagement Statistics

Zoominfo

52% of those surveyed whose organizations are building customer service apps for mobile devices are also creating mobile-friendly websites, vs. 36% who are creating native iOS/Android mobile apps ( source ). 64% of marketers cite lack of resources and investment as their top barrier to omni-channel marketing ( source ).

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Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

In March of 2011, the Siemens team launched Plantville. Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. Help employees better understand the scope of the organization. Select resources to help. The team launched the game on March 24, 2011.

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B2B Video Marketing Done Right

KoMarketing Associates

We’ll help you get started. It supports larger brand-building strategies. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. DEWALT: Together We Build. Start planning how to create video for your company now. Informative.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community. Augmented Reality For B2B Marketing in 2011?"