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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. It represents 19.4%

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10 Rules for Succeeding in a Web 3.0 World

Hubspot

LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Hoffman used LinkedIn Skills as an example of how leveraging data can improve user experience. An example of this type of business is Skype.

Rules 28
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90 Tips to Make Your Blog Rock

Online Marketing Institute

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

There are many places to reach your target market, so putting your budget into a single channel is like building one huge Dunkin Donuts in the center of town and hoping everyone will go there instead of the local corner competitor. . Today, 84% of companies have made it a key focus in their marketing strategy: . . . The solution?

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Jay : Really quick, I want to thank our sponsors, Eric’s fine company Argyle Social , who we use for all of our social media happenings. Eric : Exactly.