The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

Hubspot

JUNE 8, 2011

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. Their team of bloggers? Educate Bloggers on the Why & How. Cure Bloggers of the Curse of Knowledge. Brainstorm Personas & Titles. So, how can you make blogging a team sport in your business?

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

The ROI Guy

DECEMBER 9, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Check ''em out, and let us know if you have other favorites in the comments!

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JULY 15, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 25, 2011

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

MAY 6, 2010

These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI). Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Hubspot

DECEMBER 19, 2011

The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. The content that tells a story is the content that elicits the most conversation and engagement. Make content personal.

Storytelling 28

Storytelling Social Networks Case Studies User-Generated Content 28

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Hubspot

APRIL 17, 2013

Husband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. All they did was embrace inbound marketing by creating a content-based campaign that addressed customer concerns. The results paid off.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

The ROI Guy

SEPTEMBER 4, 2007

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. Download our full collection of free content marketing templates here. Content Planning Templates. A Buyer Persona Template.

Template 28

Template Planning Content Marketing Work Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Hubspot

APRIL 5, 2017

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. Their website launched in September 2011, just a few months before winter, giving them time to prepare for the busy spring months. They nail their buyer persona. It's easy to phone in your user personas.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. In order to break through, leaders are recognizing the need for smart and engaging value-added content.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

Measuring usage and activity can help determine if the large number of tools and content are actually being used, or not; Feedback – do the sales professionals like the tools you are providing? Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. How do you ensure your content won’t get filtered out?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. White Papers are Influence Kings, But Need Persona. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40