How social media muteness endangers your company: The crisis at McKinsey
Chris Koch
JULY 29, 2011
The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble. When a blogger for Time asked for more details on the survey methodology, she says McKinsey stonewalled. Journalists look for trouble and McKinsey stonewalls. Too late, transparency—and defensiveness.
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