Biznology

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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10 lessons on Walmart’s social media strategy

Biznology

20 bloggers called “Walmart Moms.”. They’ve always been real moms who are bloggers. In 2011, their team correctly anticipated heightened customer interest in cake-pop makers based on social media conversations on Facebook and Twitter. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page).

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Remember to tend to your technology

Biznology

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. All of my good work since January 18, 2011, is on this Biznology blog and over on Socialmedia.biz and Huffington Post. OK, denial, anger, bargaining, depression, acceptance. Why am I OK about this? Quite a lot of garbage.

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26 Social Media Secrets Skittles Knows

Biznology

in November 2011. 70% of bloggers are organically talking about brands on their blog. is the average additional amount Facebook Fans of a brand spend each year versus non-fans. 20% to 40% more spending occurs through people who follow a brand through their social networks. of all U.S. of CPG Food ads and 26.9% 14% trust advertising.

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It’s normal to be bad before you’re good

Biznology

Hell, only computer — where I do all of my working, writing, and editing — is a Lenovo ThinkPad X220 circa 2011. ” You’re your own barrier to entry: all your favorite bloggers, writers, editors, designers, vloggers, and podcasters were bad at first. You can write anywhere for now. It’s gonna take awhile.

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Lurkers are the 99.989% of Social Media

Biznology

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages.

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