Marketing Insider Group

JANUARY 27, 2014

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K

Marketing Analytics Tools 101

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 101

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Once 1999 came around, I took to web logging—blogging—my thoughts and experiences. My blogging life has become completely self-referential. New Phone Who Dis? New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Websites Aren’t Brochures. Your website is your most important digital asset. The graph below illustrates the value of the return on content marketing on your website versus paid ads. They are failing.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Schema helps search engines crawl your website. You can also use bullet points to avoid walls of text.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! SnapApp interactive content can go anywhere your audience is: your blog, website, Facebook page, on a stand-along microsite, and more. We were thrilled to see clients creating so many amazing quizzes and sweepstakes. We couldn't help but look back and share our favorites from the year with you.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Oktopost

SEPTEMBER 8, 2022

In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011. Wired to be Wowed, 2014. Teach New Dogs Old Tricks, 2017.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. I need to be able to actually see if the prospects I’m trying to attract to my website are indeed the ones visiting. Guest post by Lisa Cramer.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. Blog this on Blogger.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Chris Koch

JANUARY 28, 2011

Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. I think we need to let the personal brand win—especially in B2B.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Zoominfo

JULY 3, 2020

When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. We have a lot of options. Think about it — have you ever made a major purchase without doing some research first?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Industrial Marketing Today

JULY 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. Now the bad news – there is a disconnect between what buyers/specifiers want from a supplier’s website and what they are getting.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail not due to quality, but due to randomness. Answering questions?

Top of Funnel 146

Top of Funnel Sample Cross-Selling Validation 146

Webbiquity

APRIL 5, 2012

An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan.

Tactics 100

Tactics SEO Tips Best Practices 100

Industrial Marketing Today

AUGUST 11, 2011

Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011. Source: 2011 Economic Outlook Survey by GlobalSpec.). That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

nDash

OCTOBER 26, 2020

Type of content: Blogs. Website copy. Website copy . Corrie is a content contributor to various websites including Horkey Handbook, The Work at Home Woman, Fairy Godboss, Geekbot, and Mellowed. Type of content: Blog posts. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Only B2B

NOVEMBER 30, 2020

Well Crafted Blogs Content Marketing Paid search marketing Email marketing. That was the year of 2011 the co-CEO of that time, Bill McDermott he found that the site is full of product information and the inspiring stories from the SAP’s customers were missing. . Do not let your traffic leave the website without providing the email Id.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

markempa

AUGUST 25, 2014

For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. 150% increase in lead generation from 2010 to 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Contently

OCTOBER 14, 2020

2000 was a newsstand of brochure-rich websites, heavy on information and light on fun. We built a website for it, but how do you get people in listening mode to shift gears (and channels) to visit a website? To see his picture, the audience had to visit to the website. Summit High: Hollywood for Washington, D.C.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. This website is my attempt to extend those efforts.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. CSC Scientific Blog – a blog about test equipment.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it.

Tactics 189

Tactics Cost SEO Lead Ranking 189

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. In the intro, I noted a website I visited that tried to pressure me into signing up for email before I was even able to read their content. Designs shouldn't hurt the user experience.

Ethics 100

Ethics Design Guidelines Amazon 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. This website is my attempt to extend those efforts.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Brian Dean termed this “ Content Relaunch ” in one of my favorite blog posts. Google has even used the freshness of content as a ranking factor since 2011. Do this and your content will attract new traffic to your website.

Traffic 52

Traffic Lead Ranking Lead Scoring Content 52

Contently

SEPTEMBER 28, 2017

It’s time to prepare for another drop in organic traffic to blog posts and other “owned” website content. That ship sailed around 2011. Facebook has long been transparent about its desire to prioritize native content that keeps you there over links that take you to an external site.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Engagio

JANUARY 19, 2021

That’s a 5233% growth since 2011!). There are a number of ways to leverage technographic data in Marketing and Sales efforts, but to keep this blog succinct, we’ll focus on the top four. Scott Brinker’s Marketing Technology Landscape Supergraphic (2020) shows how the marketing technology landscape has changed over the years.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives.

Training 214

Training Planning Work Management Marketing Management 214