Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Marketers and brands will think like publishers/broadcasters: The trend of ‘marketers and brands as publishers’ will continue. Listening will improve and become increasingly important.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Why doesn’t our blog have any comments?).

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Honestly, it’s sort of like being a professor: have you published and what have you published recently ? My blogging life has become completely self-referential.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Avoid publishing excessive content simply for the sake of promoting your product or service. Publish blogs that explain how your products or services can help your customers.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. can match that contributor list.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. They must: Optimize everything from static web content to blog posts for mobile consumption, including natural-language searches.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. It’s the meeting in the middle of what you want to publish and what customers want. It’s not that companies aren’t publishing content. You must move from a promotion mindset to a publishing mindset.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. And you need to create strong feelings around your published content so that people will take action and keep coming back.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Writing on the Web

JUNE 12, 2013

src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In

RSS 100

RSS Social Media Buzz Internet Marketing 100

Litmus

MAY 26, 2023

Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing. I learned what I could from the people I worked with, then turned my gaze outward and started devouring all the blog posts I could find. Originally published on February 3, 2023.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Content Standard

JULY 23, 2015

It is unlikely that you’re thinking, “Wow, that is some great digital publishing.” Anyone in content marketing has heard about user experience and the ways to create the perfect blog post through enhanced digital publishing. Creating That Perfect Post. Typography Is Inflection—Choose Wisely. Format Accordingly.

Design 40

Design Click Rate Studies Traffic 40

Only B2B

NOVEMBER 30, 2020

Well Crafted Blogs Content Marketing Paid search marketing Email marketing. That was the year of 2011 the co-CEO of that time, Bill McDermott he found that the site is full of product information and the inspiring stories from the SAP’s customers were missing. . Digital marketing has introduced a brand-new face of inbound marketing.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. 150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Instead, you can offer to post guest blogs on relevant sites, or you can ask partners or influencers to link to you.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ).

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Contently

SEPTEMBER 28, 2017

Combined, the two tech giants own 85 percent of the mobile ad market and make up nearly 80 percent of all referral traffic to publisher and branded content sites. It’s time to prepare for another drop in organic traffic to blog posts and other “owned” website content. That ship sailed around 2011.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Crimson Marketing

OCTOBER 8, 2013

48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Publishing infgraphics leads to an average 12% in traffic growth . Newsletter

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. Forbes, meanwhile, “only” publishes 400 pieces of content daily. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Adobe Experience Cloud Blog

JUNE 8, 2018

On November 2, 2011, Syms Corp., The heyday of EE Times, as far as I am concerned, played out under the publishing stewardship of Girish Mhatre. Girish was not your typical publisher. Publishers, in those days, most often came out of the business ranks, not the editorial side. Not a bad run at all.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

nDash

OCTOBER 26, 2020

Type of content: Blogs. Type of content: Blog posts. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Published author of multiple business and HR books. Type of content: Blogs. In 2011, I launched Liz Sheffield Copywriting. . Performance management. Press release.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

B2B Digital Marketer

MARCH 30, 2023

To build awareness for Convince & Convert when it consisted of just himself and a MacBook, Jay harkened back to his old high school journalism days, and started a daily blog about digital marketing and social media. It took off. The subsequent book tour put him on stage, a place Jay decided he liked very much indeed.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100