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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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Lead Generation Losing Out to Social Media? Not So Much.

The Point

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.

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ASU Research Confirms the Transformative Power of Second Chances

Televerde

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. They are certified in technologies such as Marketo, Eloqua and Salesforce. Saves up to $9.5M

Research 116
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Igniting Outsized Revenue Growth in 2011

Adobe Experience Cloud Blog

I described these steps in an earlier blog post, “Do You Need a Chief Revenue Officer,” which focused on what CROs (and all sales and marketing leaders) must do to ensure maximum sales and marketing coordination and revenue performance. Lead and Manage With Data-Driven Decisions. Commit to Transformational Change.

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Why Marketers Shouldn’t Shy Away From Long-Form Content

Adobe Experience Cloud Blog

In this blog, I’ll explore the tricks that can make your content more readable and cover key reasons to write long-form content despite the obstacles. Even though such a black hat tactic might work, it will inevitably lead to high bounce rates and the page will go down in search, eventually. Why Long Form Content Works.

Planning 268
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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.