ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The top performance metric for content marketers is leads. Companies spend an average of 20 percent of their budgets on content marketing.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Learn the fastest, easiest approach to ensure you’re using the best lists. There’s much more.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! Best SnapApp Sweepstakes: Magic Beans. The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! Best Use of Like-Gating in a SnapApp: CSN Philadelphia and the Philadelphia Eagles. Best Most Creative Placement of a SnapApp: IAB Ad Unit.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs. What about you?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. In fact, CPG industry leaders have upped the ante on innovation, anticipating changes to maintain their lead. Your marketing team should take the lead in communicating that openness. Content marketing needs to lead this transformation. Image courtesy of Visual Capitalist.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

markempa

SEPTEMBER 16, 2011

At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy. In just 45 minutes, you’re going to learn how to effectively seize the next three months to drive the very best outcomes and begin 2012 from a place of power.

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. They frequently represent the best (and the worst) of the American entrepreneurial spirit, and they don't like it when someone calls them stupid, which is what the Internet marketing industry does in not-so-concealed fashion. Are you ready? Those stories are old and recycled to death.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. 4 Best Content Planning Tools. 10 Best Content Research Tools. This was the fourth post in the Best Online Business Tools series. #1:

Planning 145

Planning Research Tools Best Practices 145

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.

Lead Management 48

Lead Management Allocation Lead Ranking Lead Scoring 48

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Paul Greenberg put it best this year when he said buyers today do not want to be an object of a sale but a subject of an experience.    Over used yes but the best example is Apple. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Heinz Marketing

APRIL 24, 2019

This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. In the original blog post, Matt gives some great best practices on cold calling specifically but, I am going to dive into email as well. and new lead disposition sequences.

Outreach 78

Outreach Practices Best Practices Cold Calling 78

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. So being able to create personalized experiences at scale and test what works best can be extremely powerful. WordPress is my foundational platform for storytelling.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).” “Off to the races!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. With the sheer variety of marketing technologies available, you might experience difficulty when deciding which ones are the best for your business, budget, and overall requirements. Creating quality content.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Kapost

MAY 24, 2016

Over time, many marketers will see a dip in their lead nurturing programs. The first step to improving your lead nurturing program is to understand that this natural cleansing process is healthy for your business. So how can you find more of your best audiences? Don’t feel like you need to do what everyone else is doing.

Lead Nurturing 80

Lead Nurturing Leads Lead Marketing Qualified Leads 80

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Out: gated content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Martech

MARCH 23, 2023

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. AI-powered, tried-and-true best practices will drive value in 2023 and beyond. Campaigns and lead management.

Marketing Automation Services 107

Marketing Automation Services Marketing AI Marketing Automation Automation 107

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Becky Denniston. Lose Weight Tomorrow! Gretchen Rubin. gretchenrubin.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Mailmunch

MARCH 29, 2021

this article goes into the best choices to get started with. Convert leads into sales. You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. How to Choose the Best Free Email Marketing Software? What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). asks Doyle. Click to enlarge.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The Debate: Is Social Media Lead Gen or Brand Building or Both? For small businesses, social media is likely lead generation-focused. The problem? So, what’s going on here? As companies scale, the role of social media changes.

Social Media 162

Social Media Generation Media Peer-to-peer 162

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1. .&#

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation.

Lead Generation 100

Lead Generation Generation Leads Lead 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. Acquire New Customers.

Top of Funnel 100

Top of Funnel Practices Planning Lead Ranking 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. Acquire New Customers.

Top of Funnel 100

Top of Funnel Practices Planning Lead Ranking 100

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. This was before Instagram was really a thing… and even Facebook (at the time) was mostly just a place to see photos of “friends” and their families living their best curated lives amid a tidal wave of other random feed flotsam. Here’s what Pukonen had to say.

Lead Ranking 76

Lead Ranking Lead Scoring Brand Identity Branding 76

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The Debate: Is Social Media Lead Gen or Brand Building or Both? For small businesses , social media is likely lead generation-focused. The problem? So, what’s going on here? As companies scale, the role of social media changes.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Outbrain

MARCH 20, 2020

STM Forum first began in 2011 and has since grown to become a leading community forum for super affiliates and a networking hub for new and veteran affiliates alike. The post 6 Best Affiliate Marketing Communities You Should Join appeared first on English (US). Join Linked Affiliate Group on LinkedIn.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Contently

JANUARY 31, 2017

Lead forms are the canvassers of the marketing world. How many fields should you include in the lead form? Here’s an example of a lead form we use on The Content Strategist: Despite looking fairly basic, a lead form comes with its own special sort of marketing calculus. . What do you prioritize? for nine fields.

Lead Ranking 60

Lead Ranking Lead Scoring Leads Lead 60

Adobe Experience Cloud Blog

DECEMBER 22, 2010

Lead and Manage With Data-Driven Decisions. The fact is that the current “Mad Men” era sales and marketing model is at best obsolete, at worst totally dysfunctional. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It needs to be blown up and replaced.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Webbiquity

JANUARY 31, 2019

In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ? Kevin Conner is the founder and CEO of Vast Bridges, a customer acquisition and lead generation company in the home services arena.

Social Media 243

Social Media Media Word of Mouth Analysis 243