ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs. Focusing on Wins and Losses.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The most popular channels to deliver content: website, live events, email. The top performance metric for content marketers is leads.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Marketing Insider Group

DECEMBER 28, 2011

I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Help Your Buyers. Get More Customers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Learn the fastest, easiest approach to ensure you’re using the best lists.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

markempa

SEPTEMBER 16, 2011

Together, we’ll continue the conversation we began in our last webinar as we reveal what has helped ourselves, our clients and businesses that have submitted their experiences to MarketingSherpa and MarketingExperiments , the primary research organizations of MECLABS. Missed the first webinar?

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. They frequently represent the best (and the worst) of the American entrepreneurial spirit, and they don't like it when someone calls them stupid, which is what the Internet marketing industry does in not-so-concealed fashion. Are you ready? Those stories are old and recycled to death.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

markempa

DECEMBER 29, 2011

In May , Brandon Stamschror, Senior Director of Operations for MECLABS Leads Group, and I expounded on the powerful combination of excellent data and the human touch to make the best use of sales time and resources. The results were astounding – the difference between the best- and worst-performing lists was $581 per lead.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. So building semantically optimized copy will help Google pick and feature the right image. as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

JANUARY 30, 2012

Get the answers to those questions and more here in a dozen of the best posts and articles about WordPress from the past year. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. Which plugins are the most popular / useful / vital?

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. Blame a few fuzzy data in a 2011 study. Life’s about to get real for all those marketers who thought all they had to do was write “best plumber in Pittsburgh” and sprinkle that phrase at awkward places in every post they write. Geolocation Marketing Looks to Reach $38.1

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.  Image via Wikipedia.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Ellen McGirt. Elise Segar. LinkedInQueen. And yes, she really knows LinkedIn.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! We couldn't help but look back and share our favorites from the year with you. Best SnapApp Sweepstakes: Magic Beans. Best Use of Like-Gating in a SnapApp: CSN Philadelphia and the Philadelphia Eagles. Best Most Creative Placement of a SnapApp: IAB Ad Unit.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Martech

MARCH 23, 2023

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. AI-powered, tried-and-true best practices will drive value in 2023 and beyond. Why it matters. Workflows and integrations.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Marketing Automation Automation 111

Zoominfo

SEPTEMBER 10, 2020

To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. The data (and deals) helped improve the most valuable customers’ experiences. Mobile Devices Make Loyalty Immediate (2011-present). Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. With the sheer variety of marketing technologies available, you might experience difficulty when deciding which ones are the best for your business, budget, and overall requirements. Creating quality content.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Adobe Experience Cloud Blog

AUGUST 30, 2011

This program will help both new and existing partners, and is already available in US, UK, and Japan. It’s believed this growth will continue because of the Mobile AppExchange which will help partners drive more users, more engagement, and increased distribution. EMEA: 700+. APAC: 150+. 90% Increase in ISV Revenue. Communities.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

MLT Creative

NOVEMBER 1, 2011

Meeting and learning from other professionals helps us do our jobs better. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Smashmouth Marketing

JUNE 1, 2022

He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. 2011 Acquired Target 250 in London to enter the EMEA market. 2011 Acquired Target 250 in London to enter the EMEA market. His lieutenant. 2008 The two of us get married.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Adobe Experience Cloud Blog

DECEMBER 22, 2010

As a result, businesses must adapt their approach to and interaction with buyers, shifting from “Always Be Closing” to “Always Be Helping.” The fact is that the current “Mad Men” era sales and marketing model is at best obsolete, at worst totally dysfunctional. Commit to Transformational Change. It needs to be blown up and replaced.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Adobe Experience Cloud Blog

JULY 29, 2011

The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Webbiquity

JANUARY 31, 2019

A good audit helps you figure out why. Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement.

Social Media 243

Social Media Media Word of Mouth Analysis 243

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Best marketing blogs when you want to do a deep-dive. Best niche marketing blogs. Grab your coffee and get inspired before work. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As a company gets larger, being seen as innovative, having a strong culture and articulating what you stand for can help businesses attract the best talent, build strong partnerships with other brands, and of course, reach new audiences.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Webbiquity

APRIL 5, 2012

Find the answers to these questions and more here in some of the most helpful guides to local search success of the past year. How can you take advantage of Google Places to increase your local search visibility? What techniques and tricks are most useful for local search? Optimizing Your Google Places Page by The Daily SEO Blog.

Tactics 100

Tactics SEO Tips Best Practices 100

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

MLT Creative

SEPTEMBER 30, 2011

Meeting and learning from other professionals helps us do our jobs better. October 12-13, EM20 2011 Amsterdam: 2-day conference where you can learn how the world’s leading B2B and B2C Corporations use online marketing and social media to gain more exposure, to help you grow your business and engage customers and future prospects.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Meeting and learning from other professionals helps us do our jobs better. October 12-13, EM20 2011 Amsterdam: 2-day conference where you can learn how the world’s leading B2B and B2C Corporations use online marketing and social media to gain more exposure, to help you grow your business and engage customers and future prospects.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Televerde

JANUARY 14, 2020

Since then, we’ve been empowering women with business skills and technology certifications, which helps them prepare for life after prison. We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. Saves up to $9.5M

Research 116

Research Budget Programs Lead Ranking Eloqua 116

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

SmartBug Media

APRIL 26, 2023

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions? In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. Do I have the people to operate this system?

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

MLT Creative

MAY 31, 2011

Meeting and learning from other professionals helps us do our jobs better. June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 6-8, Measure Up Boston, MA: The world’s most comprehensive cross-dimensional view of marketing measurement best practices.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

MLT Creative

APRIL 29, 2011

Meeting and learning from other professionals helps us do our jobs better. May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 20-22 , SheCon’s 2011 New Media Expo Ft. Navy use social media.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms. Drive higher level engagements 2.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40