Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Marketing Insider Group

DECEMBER 28, 2011

I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I love these quotes and use them often.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. Tip 1 If you’re nauseated at the thought of presenting , the most reviled and most widely used software, Microsoft’s PowerPoint, is a strong contender for what’s best to use.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! Best SnapApp Sweepstakes: Magic Beans. The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! Best Use of Like-Gating in a SnapApp: CSN Philadelphia and the Philadelphia Eagles. Best Most Creative Placement of a SnapApp: IAB Ad Unit.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Learn the fastest, easiest approach to ensure you’re using the best lists. There’s much more.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

markempa

SEPTEMBER 16, 2011

In just 45 minutes, you’re going to learn how to effectively seize the next three months to drive the very best outcomes and begin 2012 from a place of power. Identify the best timing and methodology for contacting prospects – how long to persevere and when to call it a day.

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Hope you find it useful!

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. And much of this is happening in real time.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. 4 Best Content Planning Tools. 10 Best Content Research Tools. This was the fourth post in the Best Online Business Tools series. #1:

Planning 145

Planning Research Tools Best Practices 145

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Schema App is the only solution that helps you generate all kinds of structured markup. An older eye-tracking study also confirms the impact of images on click-through.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. With the sheer variety of marketing technologies available, you might experience difficulty when deciding which ones are the best for your business, budget, and overall requirements. Creating quality content.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MARCH 12, 2012

What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. So being able to create personalized experiences at scale and test what works best can be extremely powerful. The Imageflip Meme Generator. MarTech Tools That Drive Intent Data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

MARCH 23, 2023

The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Why it matters. Workflows and integrations.

Marketing Automation Services 108

Marketing Automation Services Marketing AI Marketing Automation Automation 108

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Kahneman puts it this way: "System 1 continuously generates suggestions for System 2: impressions, intuitions, and feelings.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Lose Weight Tomorrow! Gretchen Rubin. gretchenrubin. Martine Hunter.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Mailmunch

MARCH 29, 2021

this article goes into the best choices to get started with. You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. How to Choose the Best Free Email Marketing Software? Effective Lead Generation and List Building Capabilities.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Paul Greenberg put it best this year when he said buyers today do not want to be an object of a sale but a subject of an experience.    Over used yes but the best example is Apple. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation.

Lead Generation 100

Lead Generation Generation Marketing Qualified Leads Leads 100

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Do I have the people to operate this system?

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?   Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. A World Class sales organization generally is better at: Finding and winning new business. Redefining long-term objectives.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. A World Class sales organization generally is better at: Finding and winning new business. Redefining long-term objectives.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Adobe Experience Cloud Blog

JULY 29, 2011

The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I concluded with a discussion of the tactics to consider in future demand generation efforts. I concluded with a discussion of the tactics to consider in future demand generation efforts.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Adobe Experience Cloud Blog

DECEMBER 22, 2010

This ability to reorient a company’s operations around individual customer needs and expectations during the buying process delivers the precision needed to build real engagement and generate outsized growth – not just incremental gains. Adopt Revenue Performance Management (RPM). That old revenue model does not need tinkering.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Modern B2B

MARCH 17, 2023

It has been designed to showcase the very best British companies that are excelling, experiencing consistent growth and presenting disruptive business strategies creating an impact, not just in their own sector, but also on a national and global scale. “The For more information about E2E and the E2E 100 visit www.e2exchange.com.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Communities 52

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Only B2B

NOVEMBER 30, 2020

marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. The Story of SAP: – How SAP generated over 1,000 leads and 7X ROI. Content marketing if done correctly will generate impeccable revenue along with great bunches of leads and can multiply the ROI.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

Hubspot

DECEMBER 30, 2011

So here’s a look back into 2011 to see which brands did a great job making over their image, and those who did not (and possibly won’t live to see the end of 2012 because of it). The Best Brand Makeovers of 2011. The Worst Brand Makeovers of 2011.

Branding 28

Branding Brand Identity Best Practices Pricing 28

RebelMouse

MAY 2, 2022

Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English. But the difference between having good tech and great tech is everything. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52