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2011 Top Sales & Marketing Awards Nominations

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I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. The Truth About Leads , has been selected as one of ten finalists in the 2011 Top Sales & Marketing Book category. target="_blank">. target="_blank">.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

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I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Jason Kort is one of the forces behind Marketing Automation Times What I learned at Dreamforce 2011. Inside sales.

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4 Trends Shaping B2B Marketing in 2011

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Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs.

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Who gets your vote as history’s top twenty women? And the winners are…

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There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011. A search is on to find the most influential and inspiring women who are at the forefront developing and applying best-practice processes in sales lead management.

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PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

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Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Click to start video at this point — One of the best ways to obtain and retain successful salespeople is to create a company that people want to work for.

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Marketing Automation Software that Delivers the Most Data Wins!

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Do our marketing managers have the guts and the insight to buy the best tools, make sure they are used, suck the data out of the systems, and quietly generate more qualified leads and sell more than their competitors who don’t have these tools? Is the “fools and tools” analogy what is happening here? A little leadership also helps.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Moreover, Best-in-Class companies report a 31.6% Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.