Digital B2B Marketing

OCTOBER 23, 2012

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In 2011, traffic was down 5% for the same comparison. LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

APRIL 6, 2011

8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out. Reply Eric Wittlake says: April 6, 2011 at 9:23 am Thanks Carmen. Reply pdxchill says: April 6, 2011 at 11:00 am Agreed. Thanks for the comment!

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. 2 Responses to That’s John Doe to You Carmen Hill says: March 24, 2011 at 3:13 pm This is so relevant for marketers evaluating the trade-offs of gating vs. not gating content.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. One Response to Making Your Social Media and Your Garden Deliver Jason V says: April 5, 2011 at 3:35 pm Interesting analogy. You carefully tend to it as it grows and matures.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MAY 9, 2012

of US traffic in 2012 was from mobile devices, and Walker Sands tracking shows mobile traffic increased by 102% from Q4 2011 to Q4 2012. source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. B2B Mobile Traffic Matters ComScore reported 8.2%

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100