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Facebook vs. YouTube: Which is Better for Live Video?

Adobe Experience Cloud Blog

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Both are massive. Engagement. Tell me about what you’re doing in the comments!

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Igniting Outsized Revenue Growth in 2011

Adobe Experience Cloud Blog

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Sellers beware: it’s a buyer’s market out there. Commit to Transformational Change.

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B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. Day One: Culture, Voice, Spirit and Networking Dominate. She appeared to take flight as her fore and hind legs crossed beneath her.

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How Facebook Creates Powerful Connections in Times of Need

Adobe Experience Cloud Blog

If facilitating connections is at the center of your social networking platform, it’s imperative to be active in important conversations, especially when they have global impact. That is a huge statistic showing the power of social media in modern times. You have to be there in good times and in bad. Meaningful Engagement.

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Building a B2B Marketing Brand Advocate Army

Adobe Experience Cloud Blog

Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Blogs about experience with Marketo.

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Will Facebook’s New Graph Search Live Up to the Hype?

Adobe Experience Cloud Blog

Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time. Extend your social reach. Wondering how? Coordinate events.

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B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy

Adobe Experience Cloud Blog

Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. mobile users (more than half of the mobile social media audience) access social media sites almost every day.